WRITING FOR A BETTER WEB
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roosmarijnvankessel
Drawing the holiday spirit — Interviewing Cinta Arribas
Based in a small city in Northern Spain, Cinta Arribas is an illustrator and visual artist with over ten years of professional experience. She studied Fine Arts in Salamanca and Kassel (Germany), and recently completed an artist residency in Washington, DC, through a program of the Spanish Embassy.
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Toto Castiglione, leilabyron
Best in WordPress Design: General Condition
General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.
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Fernando Pérez, Marta Przeciszewska
Illustrations that scale: building a cohesive style for Woo
At Woo, we’ve been rethinking how illustrations can support both our product and our brand. The result is a new system designed to feel cohesive, flexible, and fast to work with. We’ve built a framework that balances functional clarity with expressive storytelling, giving us a style that adapts seamlessly across contexts.
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Dominic Camozzi
Smarter, More Open Podcasting with Pocket Casts
This past year at Pocket Casts, we focused on making discovery more relevant, libraries easier to browse, and adding new ways to support creators, alongside improvements to playback and accessibility. Every change reflects our belief that podcasting should remain open and centered on people, not platforms.
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Toto Castiglione
Pablo Honey on the “Daring Creativity. Daring Forever” podcast with Radim Malinic
Pablo Honey joins Radim Malinic on the “Daring Creativity. Daring Forever” podcast to explore what it really means to dare creatively.
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Dave Lockie
Content for fun vs. content for purpose: designing for two distinct modes of consumption
From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
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Diana Costa
Craft meets community: designing for the Bedfordshire Bird Club
The most rewarding design projects emerge when passionate communities with a clear vision partner with technical experts to achieve something neither could accomplish alone. The Bedfordshire Bird Club embodied this perfect collaboration.
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Alicia Blázquez
From flat to feel
Long-held beliefs about simplicity, realism, and the role of emotion in digital design have evolved. Here’s a look at what’s new—and why it matters.
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leilabyron
Meet DesignEx: Design Operations at Automattic
Design at Automattic is over 70 designers covering dozens of products, supporting an open-source foundation. Our team includes product, brand, motion, and content designers working across 28 countries.
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Toto Castiglione
Automattic designers in Gràffica Magazine
Automattic designers Alicia Blázquez, Cris Busquets, and Jana Hernández are featured in Gràffica magazine, sharing how they design for millions while staying human-centered, and why inclusion and purpose matter in design at scale.
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Toto Castiglione
Creators in Focus: capturing self-expression at OFFF 2025
At OFFF 2025, we turned our booth into a working photo studio, capturing 350+ portraits, hundreds of conversations, and a shared celebration of creative identity.
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Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
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The evolution of Woo: how the Woo design team reimagined a brand for 3 million merchants
The WooCommerce design team—now simply “Woo”—undertook a comprehensive visual identity overhaul, preserving the playful spirit that endeared them to millions of merchants worldwide and reflecting a more direct connection to e-commerce.
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Filippo Di Trapani
My unexpected journey with journaling
This post shares how journaling provides free therapy, offers creative expression, and much more. Whether you’re new to journaling or looking to refresh your practice, find inspiration and practical tips for making journaling work for you.
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Designing State of the Word Tokyo: heritage meets innovation
On December 16th, 2024, State of the Word 2024 took place at Tokyo Node in the heart of Japan’s capital city. Its striking architecture, with sleek lines and sophisticated spaces, created the perfect backdrop for an event that balanced tradition with innovation. Oh, and that was our vision for the art direction around the event.…
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Marina Verdu
Illustrating in Figma: tips and tricks
Marina Verdu explains how Figma empowers illustration workflows at WordPress VIP, highlighting collaborative features, essential plugins like ‘Blending Me’ and ‘Noise & Texture,’ and practical tips for creating consistent, high-quality visuals across digital platforms.
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Beyond templates: reimagining WordPress theme design
If you had asked me about WordPress years ago, I would have admitted its power but also expressed my reluctance to embrace it as a creative tool.
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Matt West
How sketching helps me develop ideas
Sketching isn’t about perfection—it’s about thinking through ideas and making them easier to share.
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Revamping Michael Pollan’s digital presence
Reimagining the online home of one of the most respected voices in food and health.
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Matt West
Designing a faster local development experience for WordPress
Read about how our team designed a faster local development experience for WordPress, with our new local development app, Studio.
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vanessa riley thurman
Empowering creativity: Verònica Fuerte and the Women at Work Podcast
In this interview, Verònica discusses the process of moving the Women at Work site to WordPress, her collaboration with Automattic, and the values that guide Hey’s work.
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Noam Almosnino
From idea to innovation: write brief with AI
Read how a side project turned into a product feature, and launched in just two months.
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The design hiring process at Automattic: a step-by-step guide
To help you navigate our hiring process, we’ve put together an overview and some practical advice on how to stand out and succeed.
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Francisco Vera
Visiting Archivio Tipografico
Being a designer at Automattic requires traveling for WordCamps and work-related meetups several times a year. These journeys help us discover inspiration and nurture creativity by immersing us in new, diverse and vibrant graphic landscapes.
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Beatriz Fialho
Moving from Squarespace to WordPress, a successful design story
Follow along on one designer’s path to creating a more flexible and user-friendly portfolio site with WordPress.
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vanessa riley thurman
Best in WordPress Design: Paseo Studio
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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vanessa riley thurman
The 2024 Automattic Design Meetup
The Automattic Design team recently met up in Lake Como, Italy to connect, learn, and do some cool work together. Check it out!
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Beatriz Fialho, Rich Tabor
Pattern design best practices for designers
Well-crafted patterns are the backbone of a great user experience on any website. Check out the best practices that our Automattic Design team uses to make beautiful WordPress patterns.
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Jarosław Morawski, Francisco Vera
How to pack one bag for a meetup
A few tips for packing for travel as if it were a design problem.
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DIY Block Theme
Learn to use the Create Block Theme plugin, like our designers do, to build your own block theme.
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vanessa riley thurman
Best in WordPress Design: Bloom
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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vanessa riley thurman
2023 Year in Design
A look back at all the amazing things that the Automattic Design team accomplished together in 2023.
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Fernando Pérez
Unwrapping Day One’s new ribbon illustrations
Day One has expanded its brand into physical journals, using a versatile visual language of 3D ribbon illustrations. Read on to learn how the design team developed the brand.
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Introducing Twenty Twenty-Four
A behind-the-scenes look at Twenty Twenty-Four, the most expressive and capable WordPress default theme yet, alongside WordPress 6.4.
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vanessa riley thurman
Best in WordPress Design: Hey Studio
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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L. Jeffrey Zeldman
The Next Generation of Web Layouts
Who will design the next generation of readable, writerly web layouts? Who will design them? Layouts for sites that are mostly writing. Designed by people who love writing. Where text can be engaging even if it isn’t offset by art or photography. Where text is the point. With well considered flexible typesetting, modular scaling, and readable measures across a full…
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Monika Burman
Best in WordPress Design: Fig Studio
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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Monika Burman
Meet Dominic Comozzi and Kevin Zweerink
Meet our newest team members.
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Twentieth year of WordPress, Designed
Read about how the Automattic Design team celebrated the WordPress 20th anniversary.
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Monika Burman
A Place of One’s Own, in Noho
Automattic is distributed first, but we love getting together in this magic space.
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archiesessions
Type Collaboration in Vienna
Automattic designers met in Vienna in February to collaborate, learn, and eat krapfen. And you won’t believe the typeface we made together!
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Elizabeth Pizzuti
We’re Stewards, Not Owners: User Experience and Open Source
Designing for open source software comes with gnarly challenges. Learn how WooCommerce is tackling them.
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javiloureiro
Best in WordPress Design: iA Presenter
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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javiloureiro
Best in WordPress Design: Sandwich
This is Best in WordPress Design. Our purpose is to highlight exceptional web design done with WordPress around the world. We feature selected sites, and share a brief conversation with the people who made them.
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Beatriz Fialho
Introducing Twenty Twenty-Three
Twenty Twenty-Three, the new WordPress default theme is here, alongside WordPress 6.1.
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Joe Keenan, javiloureiro, lessbloat, Jarosław Morawski, Marta Przeciszewska, Andrei Slobtsov, vanessa riley thurman
The Best Design Books We’ve Ever Read
Great design books can open our eyes to new possibilities and unlock new insights that lead to great design. We recently asked our designers which design books had left the greatest impact on them and their work. Here’s what they said.
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vanessa riley thurman
The many desks of a distributed design team
Check out our designers’ home offices.
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sanjagrbic
Jetpack Design Meetup in Barcelona
A key part of distributed life is meetups. We plan them together, choose the location, dates, and activities, and then travel to meet there for work, and for fun. A perfect setting to get to know each other, work together, explore our surroundings, and create memories that last a lifetime. The Jetpack Design Team met…
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How to Be a Neurodiversity Ally
If we behave inclusively to everyone, everyone is included. Here are ten ideas to consider as you go about your day as a neurodiversity ally.
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Jeff Golenski
Building a Process for Design Research
Good design happens when you understand your users and how they think. Research provides a vehicle for this familiarity, helping us as designers build empathy so that we can identify and solve our users’ problems. Read on to learn how to build good research processes into your design work.
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Beatriz Fialho
Designing a theme in the WordPress Editor
Thanks to WordPress 5.9 and the evolution of Full Site Editing, it’s possible to design a fully-featured theme using just the Site Editor.
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Javier Arce, Beatriz Fialho
Designing the State of the Word
Read about the design process and inspiration for our State of the Word 2021 presentation.
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Allan Cole, Christy Nyiri
High Quality, Free, Open Source Design Assets – 2022 Edition
When I first started learning web design, every type of creative software I used was proprietary. These tools often came at a cost, and there was no way to customize them beyond what was originally intended. Later, I discovered WordPress, which exposed me to the idea of open source software, and I instantly became fascinated…
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Poli Gilad
Creating Order in the Chaos: Designing My Remote Workday
How I created a system that consistently helps me organize my thoughts and my time in a way that works for me.
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Joen A.
Demoing WordPress
Recently a few of us set out to record demo videos for some of the new features set to arrive in the upcoming version of WordPress, version 5.9. In case it’s helpful to your team, here’s what we learned for this latest round of videos.
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Elizabeth Pizzuti, L. Jeffrey Zeldman
Automattic Women: Elizabeth Pizzuti
Welcome to Automattic Women—conversations with some of the remarkable women working all over the world to design and develop Automattic software and make the web a better place. Today’s interviewee is designer Elizabeth Pizzuti. Who are you, and what do you do? At Automattic, I’m the design lead working on improvements to the admin experience…
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Michelle, L. Jeffrey Zeldman
Automattic Women: Michelle Langston
Welcome to Automattic Women—conversations with some of the remarkable women working all over the world to design and develop Automattic software and make the web a better place. Today’s interviewee is designer Michelle Langston.
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Saygun Erkaraman
Diversity in Ideation
Designing your one-hour-long virtual meeting.
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Kjell Reigstad
Theme & Pattern Design Snapshots
A collection of recent work by Automattic’s Theme Design Squad.
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ollierozdarz
WordPress.com Onboarding: Better Iteration Through Persistence, Collaboration, and Data Analysis
How a year of experiments led to subtle changes with major impacts.
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Seyward Darby
Redesigning The Atavist Magazine
The Atavist Magazine, one of Automattic’s flagship longform publications, recently relaunched on WordPress.com. In this conversation, editor in chief Seyward Darby and art director Ed Johnson talk about the history, (re)design, and future of the magazine.
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Filipe Varela, Yvonne Doll
Jetpack turns 10
Go behind the scenes with the Jetpack Design team and see the process of how we crafted the 10th anniversary campaign.
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Monika Burman
Designing for Culture and Community
The Designer Experience team at Automattic is uniquely tasked with designing programs and experiences for designers. Learn about our culture and community-building programs.
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Channing Ritter
Accessibility in the Block Editor
As a new addition to the design team at Automattic and a first-time contributor to the WordPress project, I’ve been spending a lot of time learning about accessibility features in Gutenberg, the WordPress block editor. I wanted to create this blog post to introduce myself (and you) to the many useful accessibility features available and…
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Matt Owens
Case Study: Using the power of WordPress to help redesign the American high school
Matt Owens, a partner at creative studio Athletics, takes us inside education, innovation, and community with XQ Institute.
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Srujana Akkiraju
Showcase Your Figma Designs on WordPress P2
At Automattic, P2 is one of the main tools we use for asynchronous communication. An integral part of our workflow, it is the place where we share, discuss, brainstorm, and collaborate. We are now excited to announce that designers can embed their Figma files and prototypes directly into a P2 post for the entire team…
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Erin Casali
Text Should Not Feel Important
In a workplace, quick feedback is easy to come by. We just ask the person we’ve on our side, we walk by a trusted colleague, maybe we even ask a few people for a quick critique. It feels simple and lightweight. When remote, a lot of the ways we communicate change. Remote work requires and…
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Joen A.
Advancing the Block Interface
Automattic contributes to a number of non-profit and open source projects, including WordPress, which powers more than 30% of websites, including WordPress.com. As part of WordPress’ five for the future program, Automattic has a number of sponsored contributors who work alongside community members to further the project. In this post, Joen shares his perspective as…
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Filipe Varela
Stream Like a Designer: Democratizing Beautiful Video Calls
Conference video calls have always been a big part of our flows here at Automattic. We all work from home, all over the world, so these calls are an opportunity to see the faces of colleagues — when we do weekly check-ins, connect on projects, review and critique designs from other teams, and occasionally engage…
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Sylvester Wilmott
Designing a Promotional Video for Simplenote
Simplenote is Automattic’s free, open-source, note-taking app. We’ve been working hard to improve its usability and design across all platforms and wanted to promote the latest UX updates along with Simplenote’s fresh new look. An opportunity arrived in a new top-of-the-dashboard takeover ad unit on Tumblr — another member of Automattic’s family of products —which…
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Kjell Reigstad
Designing the Seedlet Theme
A behind-the-scenes look into the design of an Automattic theme.
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Ballio Chan
Designing An Animated Video For Automattic’s P2 Collaboration Platform
P2 is the lifeblood of Automattic’s fully-distributed work culture. P2 is not just a tool we use, it’s become something we do, each and every day; sharing, discussing, reviewing and collaborating with our teams. No interruptions, no time zone constraints. It’s the key to our communication. When it came time to share P2’s newest incarnation…
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Takashi Irie
Crafting Block Patterns
There is currently a lot of excitement surrounding the block patterns that debuted in WordPress 5.5. A block pattern—pattern for short—is a predefined block layout; a collection of blocks or, occasionally, even a single block can make up a pattern. Think of it as a pre-made, artful chunk of a web page that you can…
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Dan Hauk
Behind Every Great Designer, There is a Great Desk!
One of the great things about working for a 100% distributed company like Automattic is the freedom to choose where you do your work. Whether working from a home office, living room, coffee shop, or coworking space (maybe less-so in this post-COVID world), everyone has their own setup to keep them productive and inspired. I…
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Jill Quek
How (Not) To Start a Job at Automattic
1. Celebrate! Congratulations, you’ve been hired at Automattic! It’s surreal to think you’ll be joining this globally distributed team that you’ve long admired from afar. You’ll soon get to design a well-known, well-loved product and impact thousands of people out there. Feel all the feels! The interview process was intense. The entire thing was text-based…
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L. Jeffrey Zeldman
Automattic Designers – No. 1: Allan Cole
With music, design, and really any creative endeavor I take on, the idea of making “something out of nothing” drives me. The “nothing” here is the often unpredictable process of capturing small, abstract ideas and finding subtle and unexpected inspiration in them.
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Erin Casali
Build effective remote design teams with the right communication model
As designers, we are often very comfortable in working together using the physical space to our own advantage — critiques, workshops, brainstorming sessions, etc. It’s usually part of our education, and it evolves with our practice and experience. Facilitating an in-person workshop is second nature to many of us. Which is why one of the…
A FULLY DISTRIBUTED TEAM MAKING THE WEB A BETTER PLACE.

Women At Work Podcast
Automattic sponsored the Season 2 of Women At Work, a podcast about female creativity, leadership & feminism.



























































































