Earlier this year @fditrapani shared a video with @johnmaeda where David Lennie from Shopify spoke about the small business owner having two buckets, one for time, and the other for money: John shared this saying: “It […]
As folks who design and build website creation tools, we tend to be very focused on just that: Creation. The birthing of the shiny new website that we know will help our customers achieve all […]
When I was in my early teens, I started using a tool called ResEdit to customize the splash screens of applications on my computer. I opened the original splash screen image files in GraphicConverter, added some […]
Innovation done right is about understanding the soul of a thing — an object, a process, a piece of software. Furthermore, it is about using new technologies, contexts, or approaches to more effectively express that soul.
Recently, our product team conducted a research on small business owners who happen to be a significant part of the WordPress.com customer base. In the report, there was one thing that stuck with me so clearly I […]
The WordPress.com design team recently completed a customer research study with small business owners. Reading through the report, this line stood out to me: All business owners expressed some element of feeling like an imposter […]
Small business owners are not website focused. They require an approach that recognizes their entire business and context. The quote above was a highlight from a recent customer survey conducted by Automattic – it seems […]