Category: Automattic Design

How To: Good UI Demo Videos

Whether it’s for demoing an existing feature, recording a “how-to”, or for a product launch, the quality of the demo video you record matters.

The Beauty Trap in Design

My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.

Designing in the open

Throughout my career, most of my design work has been produced in relatively controlled environments: It was covered under strict NDAs, or it was presented to a very select group of colleagues, clients, or other […]

The value of quick visual storytelling

Story telling matters as a foundational part of communication between people. You can tell stories by writing, speaking, filming, drawing, coding, and much more.Β When dealing with humans, assume miscommunication. If you’re trying to explain something, […]

A widget becomes a block

For the past few months we’ve been converting WooCommerce widgets in WordPress to blocks. Widgets allow you to add a small feature, such as a paragraph of text, onto your website.Β  I recently did a […]

Offline Principles

Cowritten with Megs Fulton Many of us design and build apps in air-conditioned offices in major cities, using the latest devices with perfect internet connections. We don’t often think about how apps should work without […]

Three abstract illustrations showing speed, experimentation and connection

What is a Creative Technologist?

Within Automattic Design, we have two communities of practice: “creative technology” and “product experience”. Every designer falls into one of these two communities. Having this distinction helps us to create balanced teams, as well as […]

🌢 Spicy topics

Recently, the design team I lead was going through a period of low morale. I noticed this through conversations in 1-1s, our team Slack channel, and most notably in our team meetings. The designers were […]

Design Collaboration Meetup

Last week we held our first “Design Collaboration Meetup” connecting across product, dev, support, marketing, and human resources. And of course … design! At the gathering we were able to distribute our new playbooks and […]