Whether it’s for demoing an existing feature, recording a “how-to”, or for a product launch, the quality of the demo video you record matters.
My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.
Throughout my career, most of my design work has been produced in relatively controlled environments: It was covered under strict NDAs, or it was presented to a very select group of colleagues, clients, or other […]
Story telling matters as a foundational part of communication between people. You can tell stories by writing, speaking, filming, drawing, coding, and much more. When dealing with humans, assume miscommunication. If you’re trying to explain something, […]
For the past few months we’ve been converting WooCommerce widgets in WordPress to blocks. Widgets allow you to add a small feature, such as a paragraph of text, onto your website. I recently did a […]
Cowritten with Megs Fulton Many of us design and build apps in air-conditioned offices in major cities, using the latest devices with perfect internet connections. We don’t often think about how apps should work without […]
Within Automattic Design, we have two communities of practice: “creative technology” and “product experience”. Every designer falls into one of these two communities. Having this distinction helps us to create balanced teams, as well as […]
Recently, the design team I lead was going through a period of low morale. I noticed this through conversations in 1-1s, our team Slack channel, and most notably in our team meetings. The designers were […]
Last week we held our first “Design Collaboration Meetup” connecting across product, dev, support, marketing, and human resources. And of course … design! At the gathering we were able to distribute our new playbooks and […]