Category: Automattic Design

Web Design Inspiration

Part of my job as a designer is to search for inspiration. That’s one of the many ways I get to hone my craft and that’s why I usually cringe when looking back at projects […]

Thumbnails from one page of Luke Dorny's website.

The Web We Lost: Luke Dorny Redesign

Like 90s hip-hop, The Web We Lost™ retains a near-mystical hold on the hearts and minds of those who were lucky enough to be part of it. Luke Dorny’s recent, lovingly hand-carved redesign of his personal […]

Small changes with an impact: building trust within calls

Often when discussing about the organizational design of a distributed company the discussion verges on the big things, the structural changes, and the policies. Yet, small changes can mean a lot and send a strong […]

The Bauhaus in a block

This is it. The verge of this 2019, the brink of a decade, and the conclusion of a century from the founding of one of the most significant schools of Design. The Bauhaus has proven […]

How To: Good UI Demo Videos

Whether it’s for demoing an existing feature, recording a “how-to”, or for a product launch, the quality of the demo video you record matters.

The Beauty Trap in Design

My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.

Designing in the open

Throughout my career, most of my design work has been produced in relatively controlled environments: It was covered under strict NDAs, or it was presented to a very select group of colleagues, clients, or other […]

The value of quick visual storytelling

Story telling matters as a foundational part of communication between people. You can tell stories by writing, speaking, filming, drawing, coding, and much more. When dealing with humans, assume miscommunication. If you’re trying to explain something, […]

A widget becomes a block

For the past few months we’ve been converting WooCommerce widgets in WordPress to blocks. Widgets allow you to add a small feature, such as a paragraph of text, onto your website.  I recently did a […]