AI Tools – Automattic Design

Sylvester Wilmott

When AI Takes the User Test

Most UX feedback comes from one of two places: real user tests, which are slow and expensive, or internal design reviews, which are biased toward the people who built the thing. A lot of small UX problems live in the gap between those two.

Ilona Jaudzemyte, Filipe Varela

AI Tools Automattic Design

When designers start building

What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.

João Miranda

AI Tools Automattic Design Branding

I Like the Shapes You Read

I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.

Marko Ivanovic, Noam Almosnino

AI Tools Automattic Design WordPress

Telex experiments

“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.

Dave Lockie

AI Tools Craft Product Design

Content for fun vs. content for purpose: designing for two distinct modes of consumption

From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.

Noam Almosnino

AI Tools Craft Productivity

Behind the scenes: How we iterate on UI copy

A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.