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Feeding the machine with chaos
I’ve always been a bit chaotic. When I start a new project, I really (really!) try to stick to a process. A plan, a structure… something. But my brain often jumps from one idea to the next, and all of a sudden I’m stuck in a loop of “what if…”
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Ilona Jaudzemyte
Am I still designing? Yes, but on a bigger canvas
I built an AI image plugin for WooCommerce, then a lab to check whether the product survived the picture. What that taught me about trust, and about where design decisions live now.
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Elizabeth Pizzuti
Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers
In 2026 commerce, the term “agent” has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and control. Clear language usage is essential to foster understanding and trust among merchants in this evolving landscape.
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Joen A.
Directing AI
Reflections on an AI experiment that integrates personal creativity and technology, creating a small open-source project focused on storytelling and aesthetics. Key principles include openness, connection, and hackability. The experience underscores the importance of user-driven AI engagement, emphasizing that AI is a tool shaped by how we use it.
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Sylvester Wilmott
When AI Takes the User Test
Most UX feedback comes from one of two places: real user tests, which are slow and expensive, or internal design reviews, which are biased toward the people who built the thing. A lot of small UX problems live in the gap between those two.
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Ilona Jaudzemyte, Filipe Varela
When Designers Start Building
What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.
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João Miranda
I Like the Shapes You Read
I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.
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Marko Ivanovic, Noam Almosnino
Telex Experiments
“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.
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Dave Lockie
Content for Fun Vs. Content for Purpose: Designing for Two Distinct Modes of Consumption
From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
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Noam Almosnino
Behind the Scenes: How We Iterate On UI Copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
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