WRITING FOR A BETTER WEB

Alicia Blázquez, Roosmarijn van Kessel

Art Automattic Design Events Inspiration

Bringing the NoHo Collection Into Conversation During NYCxDESIGN

On May 14, Automattic’s NoHo Space in New York welcomed over 100 guests for the first edition of the NoHo Speaker Series during NYCxDESIGN. The evening centered on design, community, and the growing NoHo Collection, featuring NYC-based Anna Kulachek and Ronaldy Navarro in conversation with Automattic’s Head of Design, Pablo Honey.
Ilona Jaudzemyte, Filipe Varela

AI Tools Automattic Design

When designers start building

What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.
João Miranda

AI Tools Automattic Design Branding

I Like the Shapes You Read

I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.
Alicia Blázquez

Automattic Design Branding Team Meetups

Designing Porto Design Meetup ’26

How a zip code became the visual identity for our biggest in-person gathering of the year—and what it felt like to watch a design system come alive in the real world.
leilabyron

Best in WordPress Inspiration WordPress

Best in WordPress Design: Monemvasia Winery by K2 Design

K2’s website for Monemvasia Winery is a deliberate break from convention, vibrant, contemporary, and unmistakably modern, built entirely on WordPress using WooCommerce. In this edition of Best in WordPress Design, the Athens-based studio shares the creative vision and technical thinking behind a digital experience that challenges everything a winery website is expected to be.
Marko Ivanovic, Noam Almosnino

AI Tools Automattic Design WordPress

Telex experiments

“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.
Henrique Iamarino

Hiring Remote Culture Stories

The Writing Lesson Hidden in My Automattic Hiring Trial

My design hiring trial valued clear thinking over perfect pixels—and that priority has shaped my career ever since. The onboarding screens and mockups I designed during those weeks are no longer relevant, but the practice of documenting my reasoning clearly continues to guide how I approach design challenges today.
Roosmarijn van Kessel

Community Illustration Interviews

Drawing the holiday spirit — Interviewing Cinta Arribas

Based in a small city in Northern Spain, Cinta Arribas is an illustrator and visual artist with over ten years of professional experience. She studied Fine Arts in Salamanca and Kassel (Germany), and recently completed an artist residency in Washington, DC, through a program of the Spanish Embassy.
Toto Castiglione, leilabyron

Best in WordPress Illustration Inspiration WordPress

Best in WordPress Design: General Condition

General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.
Fernando Pérez, Marta Przeciszewska

Branding Craft Illustration

Illustrations that scale: building a cohesive style for Woo

At Woo, we’ve been rethinking how illustrations can support both our product and our brand. The result is a new system designed to feel cohesive, flexible, and fast to work with. We’ve built a framework that balances functional clarity with expressive storytelling, giving us a style that adapts seamlessly across contexts.
Dominic Camozzi

Craft Product Design

Smarter, More Open Podcasting with Pocket Casts

This past year at Pocket Casts, we focused on making discovery more relevant, libraries easier to browse, and adding new ways to support creators, alongside improvements to playback and accessibility. Every change reflects our belief that podcasting should remain open and centered on people, not platforms.
Toto Castiglione

Community Inspiration Interviews

Pablo Honey on the “Daring Creativity. Daring Forever” podcast with Radim Malinic

Pablo Honey joins Radim Malinic on the “Daring Creativity. Daring Forever” podcast to explore what it really means to dare creatively.
Dave Lockie

AI Tools Craft Product Design

Content for fun vs. content for purpose: designing for two distinct modes of consumption

From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
Diana Costa

Best in WordPress Craft Illustration

Craft meets community: designing for the Bedfordshire Bird Club

The most rewarding design projects emerge when passionate communities with a clear vision partner with technical experts to achieve something neither could accomplish alone. The Bedfordshire Bird Club embodied this perfect collaboration.