A fully distributed team making the web a better place.

A fully distributed team making the web a better place.

“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.

Today, we’d like to share how some of our team members, including designers, have been testing Telex in their own experiments.

Noam Almosnino,
Lead Designer, Automattic for Agencies

When I first saw Telex, I immediately grasped the shift:

Designers now have the power to create any pattern they like, as if they have a developer sitting right next to them who deeply knows WordPress, its editor, and code.

I immediately started creating a few interactive blocks from my inspirations.

The first is a text scrambler that scrambles the header text as it scrolls into view or is hovered over. This was inspired by Yugop in the Flash days, one of the first websites that hooked me on interaction design. The author’s current website still has this effect (although nowadays it’s created in HTML, CSS, and JavaScript—not Flash), and it still makes me just as excited about playful details. tha.jp

The second is an image carousel where the controls feel as if they were designed by Apple. Tiny interaction details that every designer would love.

I was able to make both of these in less than an hour, via a simple conversation with Telex, after which they were immediately available for any WordPress site to add. You can grab them both for your site, if you like, or remix them with your own flavor.

As someone who works closely with agencies at Automattic, I’m especially excited to see design-minded folks push Telex toward richer creative expression on the WordPress sites they build.

If you want to remix these, here, again, are the links:

Marko Ivanovic,
Brand Designer, Automattic

I’ve been playing with Telex for a bit. It’s handy and lets me create various interactive, animated, or logic blocks for any website. It’s an experiment, but it can already do lots of interesting and useful things.

As a designer, I always wanted simple functionalities to use on the websites I made. And I needed to hire a developer to help. Now I can create those minimal interactions just by chatting with Telex.

Here are a few playful examples that you can remix or simply explore to learn what’s possible.

To remix these, here are the links:

Nick Hamze,
Chief Swag Officer, Automattic

I’m not a developer: I can’t write code. I’m not a designer: I can’t push pixels. But with Telex, none of that matters.

All you need is an idea, and I’ve always had tons of those. I just never had a way to bring them to life. I’ve used WordPress for over a decade, and in that time my sites were always something I cobbled together with random plugins and themes. They were functional, to be sure, but never quite what I had in my head.

Telex has changed that. Now my site is my digital home, with everything exactly the way I want it.

I honestly can’t tell you how excited I am to be building at this moment. And now I’m sharing the weirdest, most fun blocks I can dream up: blocks no one would have ever spent the time or money to create; blocks that only exist because Telex made them possible.

To remix these, here are the links:


Looking ahead, we are in for an interesting ride. AI is growing every day, and Telex will grow too. What are you making with Telex? Tag us: LinkedIn, Instagram, X


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