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Henrique Iamarino
Build a WordPress theme without ever opening Figma
Two years ago, building a professional WordPress theme meant bouncing between design tools, code editors, and the browser. But in 2025, we built Crafted—a complete, production-ready theme—almost entirely inside the WordPress Editor itself. The creative process has caught up with the visual interface, and that changes how theme work feels and gets done.
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Beyond Templates: Reimagining WordPress Theme Design
If you had asked me about WordPress years ago, I would have admitted its power but also expressed my reluctance to embrace it as a creative tool.
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Revamping Michael Pollan’s digital presence
Reimagining the online home of one of the most respected voices in food and health.
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DIY Block Theme
Learn to use the Create Block Theme plugin, like our designers do, to build your own block theme.
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Introducing Twenty Twenty-Four
A behind-the-scenes look at Twenty Twenty-Four, the most expressive and capable WordPress default theme yet, alongside WordPress 6.4.
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
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