Craft Stories 22

Elizabeth Pizzuti

AI Tools Craft Product Design

Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers

In 2026 commerce, the term “agent” has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and control. Clear language usage is essential to foster understanding and trust among merchants in this evolving landscape.
Joen A.

AI Tools Automattic Design Craft

Directing AI

Reflections on an AI experiment that integrates personal creativity and technology, creating a small open-source project focused on storytelling and aesthetics. Key principles include openness, connection, and hackability. The experience underscores the importance of user-driven AI engagement, emphasizing that AI is a tool shaped by how we use it.
Sylvester Wilmott

AI Tools Craft User Research

When AI Takes the User Test

Most UX feedback comes from one of two places: real user tests, which are slow and expensive, or internal design reviews, which are biased toward the people who built the thing. A lot of small UX problems live in the gap between those two.
Alicia Blázquez, Roosmarijn van Kessel

Art Automattic Design Events Inspiration

Bringing the NoHo Collection Into Conversation During NYCxDESIGN

On May 14, Automattic’s NoHo Space in New York welcomed over 100 guests for the first edition of the NoHo Speaker Series during NYCxDESIGN. The evening centered on design, community, and the growing NoHo Collection, featuring NYC-based Anna Kulachek and Ronaldy Navarro in conversation with Automattic’s Head of Design, Pablo Honey.
Ilona Jaudzemyte, Filipe Varela

AI Tools Automattic Design

When Designers Start Building

What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.
João Miranda

AI Tools Automattic Design Branding

I Like the Shapes You Read

I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.
Alicia Blázquez

Automattic Design Branding Team Meetups

Designing Porto Design Meetup ’26

How a zip code became the visual identity for our biggest in-person gathering of the year—and what it felt like to watch a design system come alive in the real world.
Marko Ivanovic, Noam Almosnino

AI Tools Automattic Design WordPress

Telex Experiments

“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.
Roosmarijn van Kessel

Community Illustration Interviews

Drawing the Holiday Spirit — Interviewing Cinta Arribas

Based in a small city in Northern Spain, Cinta Arribas is an illustrator and visual artist with over ten years of professional experience. She studied Fine Arts in Salamanca and Kassel (Germany), and recently completed an artist residency in Washington, DC, through a program of the Spanish Embassy.
Toto Castiglione, leilabyron

Best in WordPress Illustration Inspiration WordPress

Best in WordPress Design: General Condition

General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.