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Diana Costa
Craft meets community: designing for the Bedfordshire Bird Club
The most rewarding design projects emerge when passionate communities with a clear vision partner with technical experts to achieve something neither could accomplish alone. The Bedfordshire Bird Club embodied this perfect collaboration.
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Alicia Blázquez
From flat to feel
Long-held beliefs about simplicity, realism, and the role of emotion in digital design have evolved. Here’s a look at what’s new—and why it matters.
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leilabyron
Meet DesignEx: Design Operations at Automattic
Design at Automattic is over 70 designers covering dozens of products, supporting an open-source foundation. Our team includes product, brand, motion, and content designers working across 28 countries.
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Toto Castiglione
Creators in Focus: capturing self-expression at OFFF 2025
At OFFF 2025, we turned our booth into a working photo studio, capturing 350+ portraits, hundreds of conversations, and a shared celebration of creative identity.
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Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
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The evolution of Woo: how the Woo design team reimagined a brand for 3 million merchants
The WooCommerce design team—now simply “Woo”—undertook a comprehensive visual identity overhaul, preserving the playful spirit that endeared them to millions of merchants worldwide and reflecting a more direct connection to e-commerce.
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Filippo Di Trapani
My unexpected journey with journaling
This post shares how journaling provides free therapy, offers creative expression, and much more. Whether you’re new to journaling or looking to refresh your practice, find inspiration and practical tips for making journaling work for you.
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Designing State of the Word Tokyo: heritage meets innovation
On December 16th, 2024, State of the Word 2024 took place at Tokyo Node in the heart of Japan’s capital city. Its striking architecture, with sleek lines and sophisticated spaces, created the perfect backdrop for an event that balanced tradition with innovation. Oh, and that was our vision for the art direction around the event.…
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Marina Verdu
Illustrating in Figma: tips and tricks
Marina Verdu explains how Figma empowers illustration workflows at WordPress VIP, highlighting collaborative features, essential plugins like ‘Blending Me’ and ‘Noise & Texture,’ and practical tips for creating consistent, high-quality visuals across digital platforms.
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Matt West
How sketching helps me develop ideas
Sketching isn’t about perfection—it’s about thinking through ideas and making them easier to share.
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
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