WRITING FOR A BETTER WEB
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Ilona Jaudzemyte
Am I still designing? Yes, but on a bigger canvas
I built an AI image plugin for WooCommerce, then a lab to check whether the product survived the picture. What that taught me about trust, and about where design decisions live now.
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Zeljko Gudelj, Nebojsa Jurcic
Designing for Curiosity at Rodeo Adventure Labs
Not every redesign should make a site feel simpler. Some brands need their complexity because that is where the knowledge, stories, and character live. Rodeo Adventure Labs was one of those projects: a bike company shaped by exploration, experimentation, and a community that cares as much about the ride as the product.
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Joen A.
Directing AI
Reflections on an AI experiment that integrates personal creativity and technology, creating a small open-source project focused on storytelling and aesthetics. Key principles include openness, connection, and hackability. The experience underscores the importance of user-driven AI engagement, emphasizing that AI is a tool shaped by how we use it.
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Alicia Blázquez, Roosmarijn van Kessel
Bringing the NoHo Collection Into Conversation During NYCxDESIGN
On May 14, Automattic’s NoHo Space in New York welcomed over 100 guests for the first edition of the NoHo Speaker Series during NYCxDESIGN. The evening centered on design, community, and the growing NoHo Collection, featuring NYC-based Anna Kulachek and Ronaldy Navarro in conversation with Automattic’s Head of Design, Pablo Honey.
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Ilona Jaudzemyte, Filipe Varela
When Designers Start Building
What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.
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João Miranda
I Like the Shapes You Read
I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.
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Alicia Blázquez
Designing Porto Design Meetup ’26
How a zip code became the visual identity for our biggest in-person gathering of the year—and what it felt like to watch a design system come alive in the real world.
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Marko Ivanovic, Noam Almosnino
Telex Experiments
“Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.
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vanessa riley thurman
2023 Year in Design
A look back at all the amazing things that the Automattic Design team accomplished together in 2023.
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Monika Burman
A Place of One’s Own, in Noho
Automattic is distributed first, but we love getting together in this magic space.
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Elizabeth Pizzuti
We’re Stewards, Not Owners: User Experience and Open Source
Designing for open source software comes with gnarly challenges. Learn how WooCommerce is tackling them.
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Beatriz Fialho
Introducing Twenty Twenty-Three
Twenty Twenty-Three, the new WordPress default theme is here, alongside WordPress 6.1.
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Joe Keenan, javiloureiro, Dave, Jarosław Morawski, Marta Przeciszewska, Andrei Slobtsov, vanessa riley thurman
The Best Design Books We’ve Ever Read
Great design books can open our eyes to new possibilities and unlock new insights that lead to great design. We recently asked our designers which design books had left the greatest impact on them and their work. Here’s what they said.
A FULLY DISTRIBUTED TEAM MAKING THE WEB A BETTER PLACE.
Women At Work Podcast
Automattic sponsored the Season 2 of Women At Work, a podcast about female creativity, leadership & feminism.
Automattic Design 