WRITING FOR A BETTER WEB

Toto Castiglione, leilabyron

Best in WordPress Illustration Inspiration WordPress

Best in WordPress Design: General Condition

General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.
Toto Castiglione

Community Inspiration Interviews

Pablo Honey on the “Daring Creativity. Daring Forever” podcast with Radim Malinic

Pablo Honey joins Radim Malinic on the “Daring Creativity. Daring Forever” podcast to explore what it really means to dare creatively.
Alicia Blázquez

Craft Inspiration Product Design

From flat to feel

Long-held beliefs about simplicity, realism, and the role of emotion in digital design have evolved. Here’s a look at what’s new—and why it matters.
Toto Castiglione

Branding Events Events Roundup

Creators in Focus: capturing self-expression at OFFF 2025

At OFFF 2025, we turned our booth into a working photo studio, capturing 350+ portraits, hundreds of conversations, and a shared celebration of creative identity.
Marko Ivanovic, sfougnier

Branding Community Craft Events

Designing State of the Word Tokyo: heritage meets innovation

On December 16th, 2024, State of the Word 2024 took place at Tokyo Node in the heart of Japan’s capital city. Its striking architecture, with sleek lines and sophisticated spaces, created the perfect backdrop for an event that balanced tradition with innovation. Oh, and that was our vision for the art direction around the event.…
vanessa riley thurman

Community Events Sponsorships

Empowering creativity: Verònica Fuerte and the Women at Work Podcast

In this interview, Verònica discusses the process of moving the Women at Work site to WordPress, her collaboration with Automattic, and the values that guide Hey’s work.
Francisco Vera

Community Inspiration

Visiting Archivio Tipografico

Being a designer at Automattic requires traveling for WordCamps and work-related meetups several times a year. These journeys help us discover inspiration and nurture creativity by immersing us in new, diverse and vibrant graphic landscapes.
L. Jeffrey Zeldman

Accessibility Community Craft Inspiration

The Next Generation of Web Layouts

Who will design the next generation of readable, writerly web layouts? Who will design them? Layouts for sites that are mostly writing. Designed by people who love writing. Where text can be engaging even if it isn’t offset by art or photography. Where text is the point. With well considered flexible typesetting, modular scaling, and readable measures across a full…
Beatriz Fialho

Automattic Design Inspiration

Web Design Inspiration

Part of my job as a designer is to search for inspiration. That’s one of the many ways I get to hone my craft and that’s why I usually cringe when looking back at projects from four or five years ago: I realize my aesthetic has evolved. I work as a Theme Designer at Automattic,…