blogging-empathy

Testing a new editing experience with Gutenberg

With the upcoming official release of Gutenberg, a call was put out to all Automattic designers to test and review the experience. Gutenberg is a plugin that changes the page and…

Testing Gutenberg: An Empathy Challenge

Like so many of my colleagues, I thought I’d test Gutenberg by answering the call to an empathy challenge. We were asked to recreate an existing post with the new…

Paying my way to success: a follow-up

You might remember last month when I wrote about paying for site views. That post was in response to a prompt from our Head of Design, John Maeda, to write…

Growing An Online Presence: Strategies For More Page Views

You’ve decided to create a blog/website and have gotten fairly decent at publishing content on a regular basis. Congratulations! Like getting into a gym routine that lasts past January, this…

My plan to build an audience

Blogging isn’t easy, and doing it regularly is hard. I know this because it’s something I’ve struggled with for years (as evidenced by the very sparse archives on my personal…

Do you want page views or readers?

Type “get more blog traffic” into Google and you’ll get about 70,000,000 results. The results read like snake oil peddlers trying to one-up each other at a state fair. “Increase…

Growing my Personal Blog

Full disclosure – I have never successfully or intentionally grown a blog. Most of my suggestions are speculation until proven. My personal blog has been more of a personal portfolio…

It’s not about the page views

“When I write, I feel like an armless, legless man with a crayon in his mouth.” ~Kurt Vonnegut Let’s face it: Blogging is hard. Writing — not to mention writing…

The Good Kind of Traffic

There are two kinds of traffic, good traffic and bad traffic. As a California resident I spend a non-trivial amount of time finding ways to avoid bad traffic. Good traffic…

Getting more views

The Internet is a vast world. WordPress.com users alone produce about 86.5 million new posts viewed by more than 409 million people each month. With so much competition, standing out…