Tag: blogging-empathy

Growing Your Blog’s Audience & Increasing Engagement

Whether you blog for fun or to add value to a business, your blog can be one of your greatest assets and one of your most valuable marketing tools. You can use it to build […]

Buying views with coffee

At Automattic we love to experiment, and as part of an initiative to be more empathetic with our customers we were posed with the following challenge: Pick a colleague’s post, and explain why you chose […]

Promoting is not short for “professional moting” AKA how to get more eyeballs to your blog post

As you may have read in some of my colleagues’ posts on this blog already, there has been a slight shift in the way we do things here. Instead of monthly posts, we’re moving to […]

The One Thing That Really Matters for Sharing

If you’re a reader of this blog, you’re likely aware of the empathy challenge that has been given recently to all Automattic designers. Pick a colleague’s post, and explain why you chose that one. Outline […]

Get more traffic to your site for free

We were given the following task: Pick a colleague’s post, and explain why you chose that one. Outline a plan for the post to get 1,000+ views. Imagine that you have a US $20 budget […]

Getting more engagement, from a newbie’s perspective

The design teams at Automattic like to do periodic exercises called Empathy Challenges. The goal in these exercises is to get us thinking in our customers’ shoes, to understand their contexts and challenges. This exercise […]

Learning about driving web traffic as a mobile-only blogger

For this exercise, I wanted to embrace both how little I know about driving web traffic, as well as the two-hour time limit. While I could spend hours researching and learning the best way to […]

How not to get more traffic to your site

I don’t know anything about traffic. Or marketing even, really. My site gets six visitors a day, and most of those seem to be driven by Google searches for “reasons for not picking up the […]

How to win viewers and influence them to keep coming back

You’re a small business owner. You created a website that showcases your services, provides contact information, and of course its regularly updated via your blog. You have been posting for a few months and have […]