The best eCommerce software is invisible

The Best eCommerce Software is Invisible

I’ve worked in the WooCommerce marketing team for four years. In the past six months I finally got around to building a store for a social enterprise I’m involved in. Sure, I’d tinkered in test sites, […]

Challenging our Empathetic Assumptions

Earlier this summer, the Dotcom Design team performed a quantitative segmentation study on a collection of small business to gain a better understanding of their needs and expectations as it relates to having a web […]

Of Failure, Learning, and Relationships

This past May, the WordPress.com design team set out to undertake the largest research study that the company had ever done. We spoke to 34 small business owners across the United States over the course […]

Finding a Product’s Place

Some of my colleagues recently embarked on a journey to better understand our customers’ perspectives and what is most important to them and their businesses. While reading about their learnings, I wrote down some things […]

Against the tide

I once worked on a project for rebranding a small Japanese baby stroller brand. Considering how difficult and cumbersome it still is to travel with a stroller in Japanese cities, this said stroller brand’s designs […]

Our users don’t care about websites. And that’s ok.

Automattic recently conducted extensive research on small business owners (SBOs), looking into their behaviors, preferences, and motivations around both building websites and business in general. The design team was tasked with reading through this research […]

From Blogging to Business

For so long, WordPress.com (and, in some ways, WordPress itself) has been very focused on blogging. But we’ve known for a while (perhaps since the introduction of Pages all those years back) that WordPress can […]

In Praise Of Jargon

Alright, yes, as a general rule, you should avoid using jargon as much as possible. However, there are some situations when speaking the jargon can be very helpful. 

The Small Business Leader

Michael D. Watkins wrote about the seven seismic shifts of perspective and responsibility required for how managers become leaders in his piece for Harvard Business Review by the same name. In this article, he shares […]