Putting all of the pieces together

For many small business owners, building a web presence is like trying to build a puzzle without knowing what the end result looks like. You can see how a few pieces fit together, but it’s […]

The Most Important Five Minutes

As someone who spent several years squarely in the Engaged DIY-er camp working hard on my side hustle, I should know them. But I’m starting to realize something that never really fully clicked for me […]

“Am I Doing This Right?”

As a former freelancer I would have been considered a small business owner at one point. I was managing all aspects of the business which operated under my name. There were definitely some areas that […]

The best eCommerce software is invisible

The Best eCommerce Software is Invisible

I’ve worked in the WooCommerce marketing team for four years. In the past six months I finally got around to building a store for a social enterprise I’m involved in. Sure, I’d tinkered in test sites, […]

Challenging our Empathetic Assumptions

Earlier this summer, the Dotcom Design team performed a quantitative segmentation study on a collection of small business to gain a better understanding of their needs and expectations as it relates to having a web […]

Of Failure, Learning, and Relationships

This past May, the WordPress.com design team set out to undertake the largest research study that the company had ever done. We spoke to 34 small business owners across the United States over the course […]

Finding a Product’s Place

Some of my colleagues recently embarked on a journey to better understand our customers’ perspectives and what is most important to them and their businesses. While reading about their learnings, I wrote down some things […]

Against the tide

I once worked on a project for rebranding a small Japanese baby stroller brand. Considering how difficult and cumbersome it still is to travel with a stroller in Japanese cities, this said stroller brand’s designs […]

Our users don’t care about websites. And that’s ok.

Automattic recently conducted extensive research on small business owners (SBOs), looking into their behaviors, preferences, and motivations around both building websites and business in general. The design team was tasked with reading through this research […]