-
Dave Lockie
Content for fun vs. content for purpose: designing for two distinct modes of consumption
From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
-
Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
-
Noam Almosnino
From idea to innovation: write brief with AI
Read how a side project turned into a product feature, and launched in just two months.


