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John Maeda
2019
The end of 2018 saw our very first “all-distributed” holiday party to help us close out an exciting year working together across all-timezones and working all-remote.
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Filippo Di Trapani
Ethnography is inspiration
A couple of years ago I attended a really fun conference in Whistler, BC about the impact of technology on business and culture. One of the talks really resonated with me and is still pretty fresh in my mind even though I forget who delivered it. The speaker shared how people use ethnographic research to…
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John Maeda
2018 Automattic Design Award Winners Announced
The idea for the Automattic Design Awards was borne out of a desire to honor and grow the fantastic design community within the WordPress ecosystem. We wanted to show how design is thriving in the open-source web, from elegant front-end design to robust tools for creativity. So we’re pleased to announce the finalists and winners!…
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John Maeda
Three Design Principles at Automattic Design
We like to iterate at Automattic, and we had the perfect opportunity to do so IRL at our latest all-company gathering, a.k.a. Grand Meetup. So as we enter into 2019, this is the latest version of our guiding Design Principles reduced from four to three. We make things for people to use, not for the…
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John Maeda
On Small Business Saturday
It took eight years for Amex to achieve what it’s done with “Small Business Saturday” and it’s totally inspiring. Their customizable kit is quite nice and produces a slew of marketing materials including sample email and also Spanish versions of marketing materials, too. In our recent Small Business research work we saw time and time again…
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sntdo
Empathy and Change
It was my daughters 16th birthday and I had spent well over a year planning a surf trip for us to Portugal. I pictured us surfing off into the sunset, eating amazing food, and bonding without inhibitions. The ultimate mother daughter experience. My mother passed away when I was 16 therefore this milestone birthday was…
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John Maeda
“Growing” the Automattic Design Award Trophy
Entries for the 2018 Automattic Design are due November 16 We were fortunate to have Nervous System computationally design, a-hem “grow,” the Automattic Design Award trophy. Nervous Systems’ website demonstrates their astounding experiments as artists, designers, and entrepreneurs. From a tree-like form to be used in a 4-dimensional zoetrope, to their online shop selling jewelry…
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John Maeda
Call For Automattic Design Award 2018 Entries
Due November 16, 2018 | 23:00UTC What is the Automattic Design Award? It’s the start of putting a spotlight on some of the best designed ideas out there in the WordPress ecosystem on the eve of Project Gutenberg’s official release. There will be nine awards total with three trophies awarded in each category of Best…
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gareth allison
Growing Pains
The WordPress.com design team (and friends) recently conducted extensive user research around small business owners and their experiences, as you may have already read elsewhere on this blog. The team spoke to 34 entrepreneurs, gaining insight into the stresses and joys of their day-to-day lives, with the goal of learning how we, as Automattic, can…
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Desiree Zamora Garcia
What makes us creative?
As an industry, we’ve been proclaiming the good news of mobile-first for years. Yet as much as we talk the talk, we don’t always walk the walk. It’s not a bad thing; things are just rarely black or white in real life and in our day-to-day work. Earlier this year, the Automattic design team conducted…









