Tag: design

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and  was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes […]

Remote Workshopping: Facilitating a KJ Technique, Fully Remote

As a designer working in a fully remote team, I often get the question on how certain common design activities happen in remote environment. In some cases, the answer is to just reframe the problem […]

Typographic Tweaks for Longreads

During the 7 years I’ve been involved with Longreads, we’ve gone from sharing links on Twitter to publishing our own in-depth, investigative stories. While we’ve grown substantially in scope and focus, the brand has largely stayed consistent. The […]

Mobile design or the lack thereof

Before the era of WordPress there was a time when Macromedia Flash was the industry-leading web design solution. Today, that sounds like madness but back then, the world of Flash offered design possibilities that were […]

Fidelity matters

When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want to be as clear and […]

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]

Design-led Product Management

Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person […]

Relationships vs. Categories

I read a lot about Western vs. Eastern thought. For clarity of the terms Western and Eastern, they can be identified geographically. A Westerner’s paradigm stems from the ancient Greeks and includes much of Europe, […]

Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a […]