Tag: design

Mobile design or the lack thereof

Before the era of WordPress there was a time when Macromedia Flash was the industry-leading web design solution. Today, that sounds like madness but back then, the world of Flash offered design possibilities that were […]

Fidelity matters

When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want to be as clear and […]

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]

Design-led Product Management

Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person […]

Relationships vs. Categories

I read a lot about Western vs. Eastern thought. For clarity of the terms Western and Eastern, they can be identified geographically. A Westerner’s paradigm stems from the ancient Greeks and includes much of Europe, […]

Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a […]

Camp Contributions

When you sit down and think about how to contribute to WordPress as a designer, your first thought is most likely: ‘How can I work on the core software using the skills I have?’. In […]