A fully distributed team making the web a better place.

A fully distributed team making the web a better place.

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design Stories

design Stories

  • Web Design Inspiration

    Part of my job as a designer is to search for inspiration. That’s one of the many ways I get to hone my craft and that’s why I usually cringe when looking back at projects from four or five years ago: I realize my aesthetic has evolved. I work as a Theme Designer at Automattic,…

    Web Design Inspiration
  • L. Jeffrey Zeldman Avatar
    L. Jeffrey Zeldman

    The Beauty Trap in Design

    My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.

    The Beauty Trap in Design
  • Joshua Wold Avatar
    Joshua Wold

    The value of quick visual storytelling

    Story telling matters as a foundational part of communication between people. You can tell stories by writing, speaking, filming, drawing, coding, and much more. When dealing with humans, assume miscommunication. If you’re trying to explain something, part of it will get lost in the transition from your brain to the other person’s ears. Count on it.…

    The value of quick visual storytelling
  • Filippo Di Trapani Avatar
    Filippo Di Trapani

    Synthesizing usability test results

    This week we got another usability study in the books by testing the most recent iteration of our signup and onboarding flow. Thanks to some help from our design operations team I was able to pull it off without a hitch. All I had to do was fill in a request, slightly massage a template…

    Synthesizing usability test results
  • L. Jeffrey Zeldman Avatar
    L. Jeffrey Zeldman

    Accessibility Standards: Defining What Success Means

    Announcing the first pass at Special Projects accessibility standards. Spread the love.

    Accessibility Standards: Defining What Success Means
  • L. Jeffrey Zeldman Avatar
    L. Jeffrey Zeldman

    You got this.

    Through the rosy lens of memory, learning HTML and Photoshop back in the day was a breeze. Now I’m learning new tech, and it’s hard. Maybe you’re in the same boat.

    You got this.
  • African Design

    Africa! A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born and live at the southern most part of Africa in Cape Town, South Africa, and I see many different cultures on a daily basis –…

    African Design
  • Andrei Slobtsov Avatar
    Andrei Slobtsov

    How to Serve the Millions

    Consistency makes us feel secure, safe, and confident in our choices. Consistency is one of the main principles in life, in business, and of course – in design. What is a consistent design? In short, it’s intuitive design or a system of design solutions which can empower someone to learn new things, focus on immediate…

    How to Serve the Millions
  • How to grow the reach of Ashley’s post with a sticky highlight

    How to grow an audience is quite literally a million dollar question. Where there is a gathered audience, there is a group one can build relationship with, talk to about a product or service, and when the right time comes – monetize. Having an audience is a valuable thing, but how does one get and…

    How to grow the reach of Ashley’s post with a sticky highlight
  • Jeff Golenski Avatar
    Jeff Golenski

    Finding your target audience. A simple guide to driving more traffic to your blog.

    Originally written for DesignTactician.blog First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But the answer to “why” can often shift the tactics in which to have a successful website or blog. What’s the…