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Allan Cole
Mobile design or the lack thereof
Before the era of WordPress there was a time when Macromedia Flash was the industry-leading web design solution. Today, that sounds like madness but back then, the world of Flash offered design possibilities that were simply not possible with just HTML, CSS, and Javascript. I studied web design in college under one of the founding…
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Filipe Varela
Fidelity matters
When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want to be as clear and as purposeful as possible, and make sure the delivered message lends itself to meaningful feedback and action. How you communicate…
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Filippo Di Trapani
How we build empathy for our customers
In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, I’d like to share some other ways we build empathy for the people using our products. Support Rotation 💬 It starts…
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Ola Bodera
Design-led Product Management
Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and…
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Mark
Relationships vs. Categories
I read a lot about Western vs. Eastern thought. For clarity of the terms Western and Eastern, they can be identified geographically. A Westerner’s paradigm stems from the ancient Greeks and includes much of Europe, Western Russia, Australia, and the Americas. The Eastern paradigm roughly includes Asia through Israel, and parts of Africa. There’s quite…
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Jeff Golenski
Staying focused by shifting focus.
As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a remedy. But the thing is—problems are sometimes hard… really hard. Depending on the scope of the issue, finding the answer often…
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scottsweb
Camp Contributions
When you sit down and think about how to contribute to WordPress as a designer, your first thought is most likely: ‘How can I work on the core software using the skills I have?’. In the WordPress community we are lucky that there are plenty of opportunities for designers to get involved that don’t involve…
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
You can search for an article, designer, event…
Automattic Design 