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Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
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The evolution of Woo: how the Woo design team reimagined a brand for 3 million merchants
The WooCommerce design team—now simply “Woo”—undertook a comprehensive visual identity overhaul, preserving the playful spirit that endeared them to millions of merchants worldwide and reflecting a more direct connection to e-commerce.
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Filippo Di Trapani
My unexpected journey with journaling
This post shares how journaling provides free therapy, offers creative expression, and much more. Whether you’re new to journaling or looking to refresh your practice, find inspiration and practical tips for making journaling work for you.
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Designing State of the Word Tokyo: heritage meets innovation
On December 16th, 2024, State of the Word 2024 took place at Tokyo Node in the heart of Japan’s capital city. Its striking architecture, with sleek lines and sophisticated spaces, created the perfect backdrop for an event that balanced tradition with innovation. Oh, and that was our vision for the art direction around the event.…
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Marina Verdu
Illustrating in Figma: tips and tricks
Marina Verdu explains how Figma empowers illustration workflows at WordPress VIP, highlighting collaborative features, essential plugins like ‘Blending Me’ and ‘Noise & Texture,’ and practical tips for creating consistent, high-quality visuals across digital platforms.
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Matt West
How sketching helps me develop ideas
Sketching isn’t about perfection—it’s about thinking through ideas and making them easier to share.
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Matt West
Designing a faster local development experience for WordPress
Read about how our team designed a faster local development experience for WordPress, with our new local development app, Studio.
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Noam Almosnino
From idea to innovation: write brief with AI
Read how a side project turned into a product feature, and launched in just two months.
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Crafting State of the Word 2023, Madrid edition
Dive deep into the visual direction for State of the Word 2023, hosted for the first time in Madrid, Spain.
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Fernando Pérez
Unwrapping Day One’s new ribbon illustrations
Day One has expanded its brand into physical journals, using a versatile visual language of 3D ribbon illustrations. Read on to learn how the design team developed the brand.
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
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