Craft – Automattic Design

Toto Castiglione, leilabyron

Best in WordPress Illustration Inspiration WordPress

Best in WordPress Design: General Condition

General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.
Fernando Pérez, Marta Przeciszewska

Branding Craft Illustration

Illustrations that scale: building a cohesive style for Woo

At Woo, we’ve been rethinking how illustrations can support both our product and our brand. The result is a new system designed to feel cohesive, flexible, and fast to work with. We’ve built a framework that balances functional clarity with expressive storytelling, giving us a style that adapts seamlessly across contexts.
Dominic Camozzi

Craft Product Design

Smarter, More Open Podcasting with Pocket Casts

This past year at Pocket Casts, we focused on making discovery more relevant, libraries easier to browse, and adding new ways to support creators, alongside improvements to playback and accessibility. Every change reflects our belief that podcasting should remain open and centered on people, not platforms.
Dave Lockie

AI Tools Craft Product Design

Content for fun vs. content for purpose: designing for two distinct modes of consumption

From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
Diana Costa

Best in WordPress Craft Illustration

Craft meets community: designing for the Bedfordshire Bird Club

The most rewarding design projects emerge when passionate communities with a clear vision partner with technical experts to achieve something neither could accomplish alone. The Bedfordshire Bird Club embodied this perfect collaboration.
Alicia Blázquez

Craft Inspiration Product Design

From flat to feel

Long-held beliefs about simplicity, realism, and the role of emotion in digital design have evolved. Here’s a look at what’s new—and why it matters.
leilabyron

Bio Culture Design Ops People Team Meetups

Meet DesignEx: Design Operations at Automattic

Design at Automattic is over 70 designers covering dozens of products, supporting an open-source foundation. Our team includes product, brand, motion, and content designers working across 28 countries.
Toto Castiglione

Branding Events Events Roundup

Creators in Focus: capturing self-expression at OFFF 2025

At OFFF 2025, we turned our booth into a working photo studio, capturing 350+ portraits, hundreds of conversations, and a shared celebration of creative identity.
Noam Almosnino

AI Tools Craft Productivity

Behind the scenes: How we iterate on UI copy

A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
Dan van

Branding Craft

The evolution of Woo: how the Woo design team reimagined a brand for 3 million merchants

The WooCommerce design team—now simply “Woo”—undertook a comprehensive visual identity overhaul, preserving the playful spirit that endeared them to millions of merchants worldwide and reflecting a more direct connection to e-commerce.