Category: Automattic Design

Using Stock Photography to Elevate Small Campaigns

I had a recent conversation with our Head of Design John Maeda about how entrepreneurs get things done. They don’t decide to make an omelette, open the fridge to find there are no eggs and […]

Designing for Speed: WordPress + AMP

Speed is extremely important on the web these days, largely because mobile devices are becoming (and in some cases already are) the primary entry point for websites. This will increase in the future. With that […]

Uncovering pillars

A brand can be a difficult thing to define. The concept started out as a single mark or name used to distinguish cattle, then it became a visual method to distinguish a shelf product from […]

Redesigning legacy navigation for modern times: the Calypso navigation bar

WordPress.com in 2014 had a big problem. It had grown organically over the years across multiple tools and platforms and was periodically influenced with changes coming from the open source community. As a result, it […]

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here’s my stream of consciousness as I began to survey the task ahead: Day 1: > Leading […]

One Theme May Hide Another

At WordPress.com, every time we launch a new theme, we launch a demo site to go with it. As a Theme Wrangler, after spending weeks working on a new theme, we spend hours on its […]

Same same, but different

Same same, but different is a phrase I came across after talking to friends who had recently been on a holiday to Thailand. They told me that, when vendors in the local marketplaces don’t have […]

Improving the on-boarding experience for self-hosted WordPress themes

Looking for a new theme for your WordPress site can often feel like shopping at IKEA. You go to the store, find that amazing piece of furniture, only to discover that it comes all broken […]

Camp Contributions

When you sit down and think about how to contribute to WordPress as a designer, your first thought is most likely: ‘How can I work on the core software using the skills I have?’. In […]