Category: Automattic Design

WordCamp Europe 2017 Postcard Design

This year’s WordCamp Europe was held in Paris last June 15-17. A few weeks prior to the event, my co-worker, Tammie, messaged me on Slack asking if I were interested in creating a postcard illustration […]

Lessons Learned: Analyzing Data at Scale

I’ve learned a lot in my first 2-3 months as a product designer at Automattic, but one of the biggest things I’ve learned is how to better analyze data and other forms of feedback in […]

Using Stock Photography to Elevate Small Campaigns

I had a recent conversation with our Head of Design John Maeda about how entrepreneurs get things done. They don’t decide to make an omelette, open the fridge to find there are no eggs and […]

Designing for Speed: WordPress + AMP

Speed is extremely important on the web these days, largely because mobile devices are becoming (and in some cases already are) the primary entry point for websites. This will increase in the future. With that […]

Uncovering pillars

A brand can be a difficult thing to define. The concept started out as a single mark or name used to distinguish cattle, then it became a visual method to distinguish a shelf product from […]

Redesigning legacy navigation for modern times: the Calypso navigation bar in 2014 had a big problem. It had grown organically over the years across multiple tools and platforms and was periodically influenced with changes coming from the open source community. As a result, it […]

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with Here’s my stream of consciousness as I began to survey the task ahead: Day 1: > Leading […]

One Theme May Hide Another

At, every time we launch a new theme, we launch a demo site to go with it. As a Theme Wrangler, after spending weeks working on a new theme, we spend hours on its […]

Same same, but different

Same same, but different is a phrase I came across after talking to friends who had recently been on a holiday to Thailand. They told me that, when vendors in the local marketplaces don’t have […]