Category: Automattic Design

Improving the on-boarding experience for self-hosted WordPress themes

Looking for a new theme for your WordPress site can often feel like shopping at IKEA. You go to the store, find that amazing piece of furniture, only to discover that it comes all broken […]

Camp Contributions

When you sit down and think about how to contribute to WordPress as a designer, your first thought is most likely: ‘How can I work on the core software using the skills I have?’. In […]

When did web design become so boring?

I remember the moment I fell in love with web design: I landed on an agency website called 2advanced. I was immediately blown away: stylish intro animation, futuristic visuals employing lots of panels and strokes, […]

Kill Your Darlings

As designers, we spend most of our time solving problems for our users by building products. How can we save a user time on a task? How can we make an experience more delightful? What […]

Evolution of a theme

On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac (our bug tracking system of […]

Creative Campaign for Detroit Small Businesses

WordPress.com has recently launched our very first TV commercials – telling the stories of small businesses in Detroit. The spots document our journey during the Detroit Hackathon we’ve held with Rebrand Cities to partner with […]

Swag pour WordCamp Europe: Réussite d’un travail d’équipe à distance!

WordCamp Europe: Le kisoque de vente de swag Du 15 au 17 juin avait lieu l’édition 2017 du WordCamp Europe (WCEU) en France. Comme dans la plupart des WordCamps, le kiosque de vente de swag en est un […]

Consistency isn't just good for users; it's good for us, too

As a Theme Wrangler, I’m a member of the team here at Automattic that builds, maintains and reviews the themes on WordPress.com. Right now we have over 380 themes available for folks to pick from.

How to Know When to Walk Away from a Project

This week, I published a post about how the Theme Team at Automattic decided to retire one of our recent experiments: