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Kylea Parker
When your business is a burden
The WordPress.com design team recently completed a customer research study with small business owners. Reading through the report, this line stood out to me: All business owners expressed some element of feeling like an imposter and concerns they were doing key things wrong I’ve always admired and looked up to small business owners. The idea…
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Gary Murray
A website is a means to an end
Small business owners are not website focused. They require an approach that recognizes their entire business and context. The quote above was a highlight from a recent customer survey conducted by Automattic – it seems pretty simple right. Or is it? You see, visit the homepage of most services that allow you to create a…
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Filippo Di Trapani
Remember email? It’s still a thing
Earlier this year, I was one of the many designers at our company that participated in a an in-depth study about small business owners to determine how we might build our products to serve them better. We kicked things off with a segmentation study that helped us break down and prioritize the vast landscape of…
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Jeff Golenski
Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.
If there’s one thing I’ve learned over the years it’s that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want to, but perhaps there’s a perception-based fear that keeps them away. They once could have had a bad experience with…
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Courtney Burton Doker
The simple mistake we all have made, and how to avoid it
We all make assumptions all the time. In fact you likely made an assumption about this article before you clicked on it. It’s human nature for our brains to fill in blanks and make connections based on very few inputs. The problem with going from gut rather than factual knowledge is that more often than…
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Filipe Varela
Your goals are our goals
Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as I made my way through the study, is that while having an online presence is crucial, a website is seen as something accessory to what…
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Ola Bodera
Help me succeed
I know I need to be writing articles. […] Do that for me. I hate writing articles. I despise it. “I despise it” – these words from one of our customer interviews caught my eye, as they are pretty strong. I can empathise with this feeling though. Not that long ago I was a small business owner myself, and I despised…
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Dave Whitley
I need a website, and I need it yesterday
Recently I’ve been thinking a lot about my dentist. Like most dentists I’ve been to, it’s a small operation — basically just one dentist and a couple of assistants. They’re not necessarily interested in marketing or growing their business. No Instagram, Facebook, or Twitter account. They’re not interested in reaching a new audience or being…
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sntdo
Concepting through the Hypotheses – Part Two
When I speak about my work as a Design Operations lead I often focus on the three pillars of design operations to help ground the conversation in the framework of Process, People, and Projects and the partnerships that unlock more effective ways of working. This is a helpful framework because it outlines the distinct areas…
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Joen A.
Improvements4All™
In recent months, we’ve done a fair amount of research on small business owners, and how a website can help them find their presence on the web. As I paged through some of the results recently, an interesting pattern began to emerge: many of the aspects of a service that are appreciated by small business,…
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