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Ashleigh Axios
The Small Business Leader
Michael D. Watkins wrote about the seven seismic shifts of perspective and responsibility required for how managers become leaders in his piece for Harvard Business Review by the same name. In this article, he shares that “all of the shifts a function head must make when first becoming an enterprise leader involve learning new skills…
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Ian Stewart
There’s nothing quite like finding out you’re wrong
There’s nothing quite like finding out you’re wrong. I’ve shared previously about the research I was able to take part in as a designer at Automattic. Meeting Small Business Owners from across the United States on video calls, learning about their lives, their fears, their challenges, and the kind of work they do. I pored…
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David A. Kennedy
Make the Levers
This quote from a WordPress.com customer caught my eye recently: It just really helped me to solidify what I really want my business to be. I don’t need this big huge gigantic “American dream” of the million-dollar business. It made me really realize what I want for my business — which is I always want…
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When your customer’s business is their life, your service can be their lifeline
We’ve been thinking about making the WordPress.com experience more attractive to small business owners for a while. But recently we’ve been learning things that made us question some of the ideas we had about how to do it, and helped us come up with some new ones. We started talking to actual small business owners.…
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Eduardo Villuendas
More than a website
I’ve never run a business of my own —since I started working for a living, I’ve always done it for other people. Of course I’ve had personal projects, but it never got to the point that I had to deal with the difficulties and challenges of running a business, an actual company. Probably because of…
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Jan Cavan Boulas
There’s always a lot of work to do
As a foodie, I’m always on the hunt for the next best food spot in town. I’ve bookmarked a bunch of places and have subscribed to local magazines to make sure I don’t miss new foodie spot announcements and food festivals in my area. The first thing I do before making a reservation or driving…
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Laurel Fulford
Another task in a long list of many
Websites are important to me. Not only because they’re how I make a living — though that’s a major factor! But they’re also an invaluable tool for me when I’m faced with tackling the unknown. Two years ago now, I bought my first house. Home ownership forced me to navigate information and services that were…
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Kelly Hoffman
Research ain’t clickbait
The purpose isn’t to shock and awe you. You may even guess what will happen next. Or at least, you won’t be surprised. This is okay! It doesn’t mean it was a waste of time. Recently, I was part of two foundational research studies, each for different products. In both, I heard different co-workers say…
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Tammie
Business memories
Before my role in Automattic I for a time ran my own business. I’d fallen into it through good connections and chance. Following my passion was scary but it lead me to some incredible spaces and grew me in ways I couldn’t imagine I could. What I did also changed, starting with piece by piece…
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David Levin
But building a website is fun, right?
Tinkering on websites has been a thing for me since the late ‘90s. The first site I made was an Angelfire powered, unsanctioned site for the local ski hill. (Corel draw, java applets, and embedded weather gifs, oh my!) Over the years I’ve continued to tinker, creating new sites for myself, and friends. Learning new…









