Joen A.

Design wrangler at Automattic. I believe in gravity, the moon-landing and human decency.

Sharing work early and often

At Automattic, we take pride in sharing designs openly at all stages of the design process. The work on this page serves as a public snapshot of our latest work, encompassing everything from product design to UX work, branding, themes, marketing and more.


Demoing WordPress

Recently a few of us set out to record demo videos for some of the new features set to arrive in the upcoming version of WordPress, version 5.9. In case it’s helpful to your team, here’s what we learned for this latest round of videos.

Advancing the Block Interface

Automattic contributes to a number of non-profit and open source projects, including WordPress, which powers more than 30% of websites, including As part of WordPress’ five for the future…

Figma for Sketch users

You may have heard of Figma recently. It’s a web-app (with a hybrid-native version) that aims to solve the same problem Sketch solves: make it easy and fast to design…


In recent months, we’ve done a fair amount of research on small business owners, and how a website can help them find their presence on the web. As I paged…


The best design is invisible. It is functional to the point that you forget how it works, you just use it. You might even forget it took effort to invent…

The New Block Blueprint

WordPress is set to receive a new block-based editor in the future, and I’ve spent the better part of this year working on the design. The driving force is that…

Passing the Baton

On or around the 21st of August, my family and I will welcome a baby boy, officially making me the luckiest man in the world. That also means I’ll be…