Author

Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Father. Author. Designer at Automattic. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. He/him.

Sharing work early and often

At Automattic, we take pride in sharing designs openly at all stages of the design process. The work on this page serves as a public snapshot of our latest work, encompassing everything from product design to UX work, branding, themes, marketing and more.


Posts

Automattic Designers – No. 1: Allan Cole

With music, design, and really any creative endeavor I take on, the idea of making “something out of nothing” drives me. The “nothing” here is the often unpredictable process of capturing small, abstract ideas and finding subtle and unexpected inspiration in them.

The Beauty Trap in Design

My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.

You got this.

Through the rosy lens of memory, learning HTML and Photoshop back in the day was a breeze. Now I’m learning new tech, and it’s hard. Maybe you’re in the same boat.

Money and tech

From optimistically conceived origins and message statements about making the world a better place, too many websites and startups have become the leading edge of bias and trauma, especially for marginalized and at-risk groups.

How have so many of our digital services and social networks become a garbage fire of lies, distortions, hate speech, tribalism, snake oil, and privacy violations?