Author

L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Employer Brand at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad. Pete’s brother (RIP). He/him.

Sharing work early and often

At Automattic, we take pride in sharing designs openly at all stages of the design process. The work on this page serves as a public snapshot of our latest work, encompassing everything from product design to UX work, branding, themes, marketing and more.


Posts

The Beauty Trap in Design

My primary responsibility as a UX designer and creative director is to get inside the mind of the client and their customer. To think like they do, anticipating stumbling blocks they may encounter even if a trained professional web designer would sail briskly through.

You got this.

Through the rosy lens of memory, learning HTML and Photoshop back in the day was a breeze. Now I’m learning new tech, and it’s hard. Maybe you’re in the same boat.

Money and tech

From optimistically conceived origins and message statements about making the world a better place, too many websites and startups have become the leading edge of bias and trauma, especially for marginalized and at-risk groups.

How have so many of our digital services and social networks become a garbage fire of lies, distortions, hate speech, tribalism, snake oil, and privacy violations?