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Ola Bodera
You have a site, now what?
I’ve run a few businesses in the past, and can tell you from first hand experience, it is no joke. I ran a physical products business using WordPress, and WooCommerce. I went from focusing on just design (pre business), to focusing on everything (while running business). Before starting the business, I was aware of the…
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Ola Bodera
Help me succeed
I know I need to be writing articles. […] Do that for me. I hate writing articles. I despise it. “I despise it” – these words from one of our customer interviews caught my eye, as they are pretty strong. I can empathise with this feeling though. Not that long ago I was a small business owner myself, and I despised…
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Ola Bodera
Reaching Tomorrow
Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception can be found in the animated movie “The Croods”. During two scenes in the movie, we get a glimpse at…
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Ola Bodera
(Designing) themes for everyone
Theme designers at Automatic have a very important job — design themes, that will (potentially) be used by millions of people. But more importantly, these themes will represent our customers, or their businesses, to the world. This is a very exciting, and intimidating task. But how do you create a theme for millions, you ask?…
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Ola Bodera
Taking the Gutenberg challenge
Gutenberg editor plugin is under rapid development, and each release brings new, exciting features. One of the easiest ways anyone can contribute to the project, is by using Gutenberg, and giving feedback on your experience. And this is exactly what we were asked to do for this quarter’s empathy challenge. The challenge: use the latest…
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Ola Bodera
Growing an audience for existing posts
It’s a little difficult to outline how to grow an audience for posts that didn’t start out with that intention. Majority of the posts we’ve collected via A8CDesignFlow (& voice) has not be crafted for general consumption, most skew towards internal reflections or broad statements about the design process—which is great—but less relevant as marketing…
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Ola Bodera
Theme Wrangler’s Toolset
One of the things I love about my job, is that it sits at an intersection of product design and front-end development. This means I get to practise both, and my job is always interesting. Although I’m both a designer and front-end developer, my toolset is fairly small, and many of the apps are universally useful…
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Ola Bodera
Embracing web-safe fonts
Before webfonts were widely available, designers relied on a relatively small number of web-safe fonts, i.e. fonts that come pre-installed with various operating systems, and thus most likely to be present on user’s devices. As a result the web was saturated with Arial, Helvetica, Verdana, Georgia and Times New Roman. While these fonts are not…
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Ola Bodera
From a marathon to a sprint
Developing and launching a theme on WordPress.com is a long, multi-step process that can take weeks, if not months in some cases. We would typically do it all alone, working in relative seclusion, sharing our progress only at certain points. This approach has a few drawbacks — it limits the potential for synergy, it makes…
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Ola Bodera
Cool Designs, and Flow
When I first started in design, I had this morning ritual where I’d go to a few sites that posted “daily design inspirations” (a long scroll of different work) to get into “flow”. What is flow? Flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed…






