Author

Ola Bodera

Theme Wrangler, photographer, food blogger, and science-fiction fun.

Posts

Fixing the theme customization experience

Have you ever used Instagram? If you did, you’re probably familiar with the filters it offers, that let you change the look and feel of a photo instantly. It’s very…

The Six Universal Experiences

During a Woo design meetup in Lisbon, we spent some time diving into some of our product experiences on WooCommerce (and a bit of Jetpack😉) . Before we dove in,…

Reflections on theme retirements

For the past few weeks I’ve been gradually retiring themes from the WordPress.com showcase. Retirement may sound a bit dramatic, but it simply means a theme will be removed from our…

Design-led Product Management

Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience,…

The Art of Shipping and Fulfillment

Over the last 3 months, we’ve been thinking a lot about shipping and fulfillment on the WooCommerce team. When the thought of shipping comes to mind for most people, it…

Evolution of a theme

On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac…