This week, I published a post about how the Theme Team at Automattic decided to retire one of our recent experiments:

Understanding users is of paramount importance, that is clear to any product designer. But sometimes creating an accurate persona to test against can be tricky. Sometimes it might even be impossible. In these situations it’s good to have some fundamental rules to fall back on. For me, one of those rules is to always focus…

Designers are pretty dang good at asking that one tiny infuriating question. In my experience, the question is often taken as a challenge to an idea or even insulting, but the reality of why we ask is a bit different. We want to understand the problem as you understand it. We want to understand where…

I get to work on the team at Automattic that contributes back full time to the wider WordPress.org community. In the WordPress community we get to not just design in pixels, but also design the experience of contributing to the project.