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Mike Shelton
Connecting the Dots with Stakeholder Interviews
Recently, I was asked to lead the design and experience of purchasing and owning a domain with WordPress.com. Here’s my stream of consciousness as I began to survey the task ahead: Day 1: > Leading design for domains? Exciting! 😀 > We launched WordPress.com/domains recently. There is already some momentum behind domains and great growth…
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Tiago Noronha
Improving the on-boarding experience for self-hosted WordPress themes
Looking for a new theme for your WordPress site can often feel like shopping at IKEA. You go to the store, find that amazing piece of furniture, only to discover that it comes all broken into tiny pieces that will take you hours to put together.
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Filippo Di Trapani
Winning hearts and minds: using customer interviews to learn about your customers
At Automattic we use customer research to help improve our offering. We employ a variety of different methods to study and learn from our customers so we can build better products for them. Some of the approaches we use include conducting customer interviews, running surveys and polls, doing user tests, and offering customer support.
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scottsweb
Camp Contributions
When you sit down and think about how to contribute to WordPress as a designer, your first thought is most likely: ‘How can I work on the core software using the skills I have?’. In the WordPress community we are lucky that there are plenty of opportunities for designers to get involved that don’t involve…
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Zé Marques
When did web design become so boring?
I remember the moment I fell in love with web design: I landed on an agency website called 2advanced. I was immediately blown away: stylish intro animation, futuristic visuals employing lots of panels and strokes, blocks of solely decorative text, the avant-gard sound effects, and the quirky navigation that took a moment to figure out.…
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Brie Anne Demkiw
Kill Your Darlings
As designers, we spend most of our time solving problems for our users by building products. How can we save a user time on a task? How can we make an experience more delightful? What do we need to build to help a user accomplish their goal?
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Ola Bodera
Evolution of a theme
On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac (our bug tracking system of choice) full of issues reported by our customers. Some of those issues are legitimate bugs. Oftentimes though, we receive reports…
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Ballio Chan
Creative Campaign for Detroit Small Businesses
WordPress.com has recently launched our very first TV commercials – telling the stories of small businesses in Detroit. The spots document our journey during the Detroit Hackathon we’ve held with Rebrand Cities to partner with local small businesses to work on their websites. It was an invaluable opportunity for the Automattic team to learn about…
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Maria Scarpello
Tools for Remote User Research
Working at Automattic, a company at the time of writing this post has 565 employees working from 56 different countries, it’s imperative to learn how to work remotely. Luckily, in this day and age we have plenty of tools to help us do our jobs from virtually anywhere we’d like. Slack for daily conversation, internal…


