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Brie Anne Demkiw
Kill Your Darlings
As designers, we spend most of our time solving problems for our users by building products. How can we save a user time on a task? How can we make an experience more delightful? What do we need to build to help a user accomplish their goal?
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Ola Bodera
Evolution of a theme
On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac (our bug tracking system of choice) full of issues reported by our customers. Some of those issues are legitimate bugs. Oftentimes though, we receive reports…
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Ballio Chan
Creative Campaign for Detroit Small Businesses
WordPress.com has recently launched our very first TV commercials – telling the stories of small businesses in Detroit. The spots document our journey during the Detroit Hackathon we’ve held with Rebrand Cities to partner with local small businesses to work on their websites. It was an invaluable opportunity for the Automattic team to learn about…
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Maria Scarpello
Tools for Remote User Research
Working at Automattic, a company at the time of writing this post has 565 employees working from 56 different countries, it’s imperative to learn how to work remotely. Luckily, in this day and age we have plenty of tools to help us do our jobs from virtually anywhere we’d like. Slack for daily conversation, internal…
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Laurel Fulford
Consistency isn’t just good for users; it’s good for us, too
As a Theme Wrangler, I’m a member of the team here at Automattic that builds, maintains and reviews the themes on WordPress.com. Right now we have over 380 themes available for folks to pick from.
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David A. Kennedy
How to Know When to Walk Away from a Project
This week, I published a post about how the Theme Team at Automattic decided to retire one of our recent experiments:
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Gary Murray
Streamlining the extension management flow
Say goodbye to having to install a plugin to manage your plugins! Over the past few months, we have been working on figuring out how we could simplify our customer’s experience when managing the extensions they bought on WooCommerce.com; as well as the installation and subscription activation of these extensions on their self-hosted site.
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Takashi Irie
始まりはただのバナーデザイン
私はAutomatticにてプロダクトデザイナーとして、日常WordPress.comの機能やUI、UX等のデザインをしているが以前に少し違う物をデザインする機会があり、それを経験した上で感じたことを話したいと思います。続きを読む
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Joen A.
Blueprint of a Block
For the past 6 months or so, I’ve dreamt of blocks. Jan 1st I started work on designing the WordPress core editor focus for 2017. That is, with the ultimate goal of creating a new editing experience that makes it easy for anyone to create rich post layouts. This was the kickoff goal:
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James Koster
Designing products for efficiency
Understanding users is of paramount importance, that is clear to any product designer. But sometimes creating an accurate persona to test against can be tricky. Sometimes it might even be impossible. In these situations it’s good to have some fundamental rules to fall back on. For me, one of those rules is to always focus…


