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Mike Shelton
Unifying the UX with Emails
Consider this: Dinner time is fast approaching. Your pantry is bare. You need to go to the store to buy the ingredients for dinner. How would you define your journey to purchasing those ingredients? Where does it start? Once you enter the grocery store? Maybe, but you had to get there somehow. Did you drive, walk,…
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Dave Whitley
Designing mobile native first
One design technique that I’ve heard casually mentioned here at Automattic is to design the product or feature you’re working on “native first”, or better yet, “mobile native first“. Mobile has been a priority at Automattic for several years now, and the mobile first approach has helped WordPress.com immensely. In addition to mobile first, we also…
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Adam Becker
Projecting trajectories
Updating a brand can be a difficult process. On the one hand, coming up with a new brand is difficult enough because of the blank canvas syndrome, but updating one; well that’s a wholly different albeit not incredibly dissimilar process. Ultimately they both really begin by defining tenants, or pillars of a sort, that can…
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Matt Miklic
Improving Accessibility with Dynamic Font Sizes
We’ve been working on a number of accessibility improvements to our apps for Android and iOS. Here’s a look at how dynamic font sizes are making our apps easier to read.
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Eduardo Villuendas
Insignias y team building
Would you like to read this post in English? Google Translate does a pretty good job translating it! Una de las cosas que más me gustan de nuestro equipo de Happiness es la increíble complicidad y solidaridad que hay entre sus miembros. No solo trabajan para dar soporte a los usuarios de nuestros productos: también hacen…
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Ashleigh Axios
To be a design-led company
What brought Automattic success in the past won’t be what brings the company future success. Learn about Automattic’s commitment and journey to becoming a design-led company, scaling design to have broader reach and impact in newly collaborative ways.
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Kelly Hoffman
A Store Story: From features to flows
Fairly recently, I went through a rough time at work. I was working on a project that seemed to go on forever with no end in sight. The scope kept growing, we designed for all the edge cases, and we focused on features instead of who was going to use the product and how. I…
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Laurel Fulford
Balancing Options vs. Overload
On WordPress.com, one thing we’ve been focusing on is making themes that just work. It’s a bit of a balancing act; it’s very tempting to allow customers to control every aspect of their theme, because it seems like the simplest way to give them what they want. That idea may sound great to customers, but…
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Allan Cole
Mobile design or the lack thereof
Before the era of WordPress there was a time when Macromedia Flash was the industry-leading web design solution. Today, that sounds like madness but back then, the world of Flash offered design possibilities that were simply not possible with just HTML, CSS, and Javascript. I studied web design in college under one of the founding…
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Tiago Noronha
Thoughts on Compiled CSS Files in Git
An ongoing discussion about build tools in the Underscores GitHub repository reminded me of something that seems to come up a few times of over the life span of a project. CSS preprocessors, the best known being Sass and Less, have become essential resources that make managing complex stylesheets much easier. A common issue when…


