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Ian Stewart
In the difference between promise and present
Something I’ve been thinking about lately is the difference between promise and present. The difference between expectations, hopes, dreams, visions — the optimistic future — and the “what needs to get done today to get things moving and building a solid foundation.” It’s partly on my mind because I’m a person excited about the future…
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ashleyvonclausburg
Using Gutenberg Like a User
All designers at Automattic are tasked with quarterly empathy challenges to help us better look at our products from the perspective of our users. Our most recent task was to recreate an existing post using our new Gutenberg editor. While I’d definitely read a lot about the editor, I hadn’t actually gotten into the nitty…
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gareth allison
Gutenwhat?
As many of you in the open source community will know, WordPress is moving towards a block-based post and page editing format in the nearish future. Dubbed Gutenberg (yes, after he of the first printing press fame), this blockular (not a real word) editing approach is a pretty radical departure from the way things are…
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Tiago Noronha
My Gutenberg Empathy Challenge
This quarter we were asked to recreate a Longreads article using Gutenberg. For the past couple of months I’ve been co-developing the WooCommerce Gutenberg Products Block, so by now I feel like I’m pretty familiar with how Gutenberg works inside and out. Since I’m familiar with the interface, and I know how most blocks work,…
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Eduardo Villuendas
My Gutenberg Experience
I’ve spent close to an hour today experimenting with Gutenberg 2.6. My goal was to recreate as best as possible this great article published in Longreads. I had used Gutenberg before, but this was the first time I tried to create something as complex as this. I loved it. Here’s a screencast of the session…
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Mike Shelton
Testing a new editing experience with Gutenberg
With the upcoming official release of Gutenberg, a call was put out to all Automattic designers to test and review the experience. Gutenberg is a plugin that changes the page and post editing experience of WordPress to a block-based format with the promise of enhanced capability and flexibility. The challenge was to choose any post from…
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Thomas Bishop
Replicating a Longreads Post in Gutenberg
Having spent a good chunk of the past couple months working on envisioning what Gutenberg might look like in the context or our native mobile apps, I found the newest design team Empathy Challenge an interesting one that got me thinking differently. Up until now, I’ve been mostly focused on the starts and ends of…
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Kelly Hoffman
Why doesn’t my site look like the demo?
Every year at Automattic, we put down our day-to-day work and do customer support. No matter what position you are in. We all dive in. In my past five years here, I’ve heard more than my fair share of frustrated customers upset that their new theme doesn’t look like the demo; the one that was…
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Filippo Di Trapani
Unboxing Gutenberg for WordPress
There has been a lot of excitement building in the WordPress community about a plugin called Gutenberg. The plugin offers a new publishing experience that promises to transform the way people create content and build websites. With the first official release around the corner, a challenge was issued for all the designers at Automattic to…
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Composing a rich post with Gutenberg
All of Automattic’s designers were recently challenged to try out the upcoming new WordPress post editor, Gutenberg. The task we were given was to choose a rich media post, such as a longform article from Longreads, and recreate its layout and formatting inside of Gutenberg. Gutenberg is a very ambitious project that aims to, eventually,…





