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Kjell Reigstad
Theme & Pattern Design Snapshots
A collection of recent work by Automattic’s Theme Design Squad.
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Kjell Reigstad
Designing the Seedlet Theme
A behind-the-scenes look into the design of an Automattic theme.
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Kjell Reigstad
Designing in the open
Throughout my career, most of my design work has been produced in relatively controlled environments: It was covered under strict NDAs, or it was presented to a very select group of colleagues, clients, or other stakeholders. Design was done in closed boxes, where all work was hidden away until launch. I got pretty used to…
Photo by Victoria Strukovskaya on Unsplash -
Kjell Reigstad
Building Websites with Passion for Our Customers
When I was in my early teens, I started using a tool called ResEdit to customize the splash screens of applications on my computer. I opened the original splash screen image files in GraphicConverter, added some new photos or text, and spliced my new graphic back into the application. Later, whenever I’d launch my web browser,…
Photo by <a href="https://www.flickr.com/photos/48126477@N05/8591139210/">Matthew Pearce</a> on Flickr (CC by 2.0) -
Kjell Reigstad
Finding my way into the WordPress community
I’ve been on the periphery of the open source WordPress community for years now. I’ve attended one local WordPress meetup, one WordCamp, and I even helped design and produce a book about WordPress. Here at Automattic, the open source community is always close by. But up until a couple weeks ago, I’d never contributed directly…
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Kjell Reigstad
Reproducing a Discover feature in Gutenberg
Gutenberg is rapidly getting better and better. I’ve been digging into its relationship to themes, and have been experimenting with its role in content as well. In that vein, I took on a Gutenberg challenge this month: Use the latest version of Gutenberg — currently 2.4.0. Pick a post from Discover or Longreads. I chose Selling…
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Kjell Reigstad
There’s no trick to getting 1,000 views
Last month, the designers at Automattic were given the following challenge: Pick a colleague’s post, and explain why you chose that one. Outline a plan for the post to get 1,000+ views. Imagine that you have a US $20 budget to work with. As a member of our Editorial team, I’m in a privileged place…
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Kjell Reigstad
On Finding Joy in the Unexpected and Making the Decision to Be Busy
Earlier this month, I attended the inaugural Dribbble Hangtime conference in Boston, MA. I had a lot of fun, and thought I’d share a couple of the ideas I took away from the event. Kelli Anderson showed some of the most inspiring work of the day. She’s been exploring paper as a medium lately, and…
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Kjell Reigstad
I will never stop learning
Last week, everyone at Automattic got together for our “Grand Meetup.” This is the only occasion each year that all 600+ of us are together in one place. With such a large group, there are many different things going on: meetings, projects, bonding activities, support rotations, and savoring amazing pastries. While there, we also have the…
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Kjell Reigstad
Typographic Tweaks for Longreads
During the 7 years I’ve been involved with Longreads, we’ve gone from sharing links on Twitter to publishing our own in-depth, investigative stories. While we’ve grown substantially in scope and focus, the brand has largely stayed consistent. The core of the Longreads brand has always been simple, traditional typography, paired with a healthy amount of whitespace. I’ve made small…
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