All posts by jeffgolenski

Designer & Photographer who codes @automattic. Dedicated to helping others & pushing innovation. Vibrating at 528hz. Life Enthusiast. Focus set to infinity. ॐ DesignTactician.com

A photo taken out of a plane window looking at the ground

Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.

If there’s one thing I’ve learned over the years it’s that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

Gutenberg for WordPress Usability Walkthrough by Jeff Golenski

Fresh look into Gutenberg for WordPress. A usability walkthrough

Although I’ve seen Gutenberg in action on the big screen, up until now, I haven’t really tried to use it to create content or layout. This 53 minute long walkthrough is my first real in-depth attempt at utilizing Gutenberg to create a blog post.

Finding your target audience. A simple guide to driving more traffic to your blog.

Originally written for DesignTactician.blog First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But […]

You can’t create successful products if you don’t leave your desk

For the past 15 years I’ve been anchored at a desk creating everything from marketing material to user experiences for various applications and software. Now more than ever, people can work from their desk and […]

Utilizing Growth Design to create a better experience for our customers

One of the greatest benefits of working at Automattic is that I’m continuously challenged by my colleagues to be a better designer. We have an incredible pool of diverse talent with different perspective from all […]

Filling in the Cracks: The Road to Better Brand Perception

I was born and raised within a rural town in New England. A place where public transit is virtually nonexistent and the primary mode of transportation is via automobiles. Traveling to the nearest grocery market, […]

Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a […]