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November 2018 Stories

November 2018 Stories

  • John Maeda Avatar
    John Maeda

    Three Design Principles at Automattic Design

    We like to iterate at Automattic, and we had the perfect opportunity to do so IRL at our latest all-company gathering, a.k.a. Grand Meetup. So as we enter into 2019, this is the latest version of our guiding Design Principles reduced from four to three. We make things for people to use, not for the…

    Three Design Principles at Automattic Design
  • John Maeda Avatar
    John Maeda

    On Small Business Saturday

    It took eight years for Amex to achieve what it’s done with “Small Business Saturday” and it’s totally inspiring. Their customizable kit is quite nice and produces a slew of marketing materials including sample email and also Spanish versions of marketing materials, too. In our recent Small Business research work we saw time and time again…

    On Small Business Saturday
  • Empathy and Change

    It was my daughters 16th birthday and I had spent well over a year planning a surf trip for us to Portugal. I pictured us surfing off into the sunset, eating amazing food, and bonding without inhibitions. The ultimate mother daughter experience. My mother passed away when I was 16 therefore this milestone birthday was…

    Empathy and Change
  • John Maeda Avatar
    John Maeda

    “Growing” the Automattic Design Award Trophy

    Entries for the 2018 Automattic Design are due November 16 We were fortunate to have Nervous System computationally design, a-hem “grow,” the Automattic Design Award trophy. Nervous Systems’ website demonstrates their astounding experiments as artists, designers, and entrepreneurs. From a tree-like form to be used in a 4-dimensional zoetrope, to their online shop selling jewelry…

    “Growing” the Automattic Design Award Trophy