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Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
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Filippo Di Trapani
My unexpected journey with journaling
This post shares how journaling provides free therapy, offers creative expression, and much more. Whether you’re new to journaling or looking to refresh your practice, find inspiration and practical tips for making journaling work for you.
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Matt West
How sketching helps me develop ideas
Sketching isn’t about perfection—it’s about thinking through ideas and making them easier to share.


