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Jan Cavan Boulas
Gutenberg Plugin Review
For this quarter’s empathy challenge, we were asked to pick a post from Longreads and recreate it. I used my own site, jancavan.com, and created a page on there. I have a fully customized theme, albeit it’s quite old, so I had to switch to a default theme (Twenty Fourteen) to make sure standard styling…
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Kjell Reigstad
Reproducing a Discover feature in Gutenberg
Gutenberg is rapidly getting better and better. I’ve been digging into its relationship to themes, and have been experimenting with its role in content as well. In that vein, I took on a Gutenberg challenge this month: Use the latest version of Gutenberg — currently 2.4.0. Pick a post from Discover or Longreads. I chose Selling…
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Erin Casali
The little copy machine test: reproducing a structured article with Gutenberg 2.3
Gutenberg, the new WordPress editing experience is coming soon. While a lot of work is happening from every perspective — design, development, testing, plugins, etc — it’s always worth to do a test run ourselves to measure the current state. The test To run this test I followed these criteria: Use the latest version of…
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Brie Anne Demkiw
Tips for Hiring Designers for Remote Teams
Creating a great design team and designing great products means hiring great designers. Automattic has been hiring people around the world to work remotely for over 10 years. More recently, we’ve been scaling up and refining how we hire designers. Here are a few things we’ve learned along the way: Take advantage of limitless geographics.…
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John Maeda
Remote Work and Remote Designers
Hi there, For the 2018 #DesignInTech Report‘s coverage on “Remote Work and Remote Design” I’ve rounded up 25 posts from Automattic Designers on the topic. To learn more about how remote work companies work there’s a great article on Quartz and The Information for you to peruse. Enjoy! —JM Getting Started for Remote Designers Thoughts…
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Mel Choyce
Recreating “Here at the End of All Things” in Gutenberg
It’s that time again — another Empathy Challenge at Automattic! This edition’s challenge is to replicate a post to the best of our abilities in Gutenberg, the new editor coming to WordPress later this year. Because I’m a giant nerd and also because there was a variety of different content within the post, I selected…
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Brie Anne Demkiw
Hangout Life
One huge advantage of remote environments: Face time is a scarce resource. This is a good thing. It makes you treat it as a valuable resource — something you have to be careful not to waste. But remote meetings still have their own set of challenges. Here are a few things I’ve learned about running…
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John Maeda
React Components, Design, and WordPress.com (2015)
It’s been fun to learn about the history of the Automattic dev/design team’s early work on one of the first large-scale React-based user experience deployments — having taken to heart WordPress co-founder Matt Mullenweg’s impassioned request to the entire WP community to “Learn JavaScript deeply.” I was prompted to study our React-based design language’s history…
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Mel Choyce
Paying my way to success: a follow-up
You might remember last month when I wrote about paying for site views. That post was in response to a prompt from our Head of Design, John Maeda, to write about how a blogger could gain 1000 views with a budget of $20. The point of the exercise was to empathize with our blogging customers.…
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Filippo Di Trapani
Build, measure, learn for the win
One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but it hadn’t been tested in quite some time. I tweaked the visual design and completely changed the copy for my…









