Author

Filipe Varela

Designer at @Automattic. Avid photographer and videographer. Likes donuts and cheesecake. Yes, I have a sweet tooth.

Sharing work early and often

At Automattic, we take pride in sharing designs openly at all stages of the design process. The work on this page serves as a public snapshot of our latest work, encompassing everything from product design to UX work, branding, themes, marketing and more.


Posts

Your goals are our goals

Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as…

Gutenberg Emphatic Empathy

The goal for this empathy challenge was straight-forward: re-create a Longreads article by using Gutenberg. If you’re not familiar with it, here’s what the new Gutenberg editor promises: Get ready to…

Be kind, rewind

We’ve all been there—from time to time a site becomes inaccessible, goes blank, or stops working altogether. This can be caused by many factors: the dreaded hacker, an unreliable host,…

Fidelity matters

When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want…