Author

Filipe Varela

Designer at @Automattic. Avid photographer and videographer. Likes donuts and cheesecake. Yes, I have a sweet tooth.

Posts

Jetpack turns 10

Go behind the scenes with the Jetpack Design team and see the process of how we crafted the 10th anniversary campaign.

Stream Like a Designer: Democratizing Beautiful Video Calls

Conference video calls have always been a big part of our flows here at Automattic. We all work from home, all over the world, so these calls are an opportunity…

Your goals are our goals

Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as…

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test…

Gutenberg Emphatic Empathy

The goal for this empathy challenge was straight-forward: re-create a Longreads article by using Gutenberg. If you’re not familiar with it, here’s what the new Gutenberg editor promises: Get ready to…

Be kind, rewind

We’ve all been there—from time to time a site becomes inaccessible, goes blank, or stops working altogether. This can be caused by many factors: the dreaded hacker, an unreliable host,…

Fidelity matters

When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want…