All posts by Jeffikus

Creative Technologist on Design team at Automattic.

Partners over Vendors

Recently, the design team spoke to 34 small business owners across the United States as part of a research project. The data gathered was vast, and incredibly insightful, but one thing has been sticking in […]

African Design

Africa! A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born and live at the southern […]

Growing my Personal Blog

Full disclosure – I have never successfully or intentionally grown a blog. Most of my suggestions are speculation until proven. My personal blog has been more of a personal portfolio and a collection of thoughts […]

Sentinel Values

Last week I put the finishing touches on an update to one of our free themes on, Independent Publisher 2, and I thought that everything was working as they should after my changes. I […]

On Digital Readiness defines being ready as, completely prepared or in fit condition for immediate action or use Something I enjoy doing on weekends, is visiting coffee shops (without my laptop) and having conversations with people. I […]

Improving Maintenance Workflow

For as long as I’ve been a part of a WordPress-centric company, I’ve had to maintain a large catalogue of products. Keeping track of bugs to fix and enhancements to build has been a challenge, […]

Guitar Effects and Themes

A long time ago in a theme shop far far away, well, not so far away….a few kilometers in fact from where I work out of now (home), I used to work on themes that […]