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James Koster
It’s about time
“You are young and life is long and there is time to kill today.” Pink Floyd When I was in school and later studying part-time at college, I founded several small online businesses. There was a freelance WordPress design service, multiple blogs, design showcases, commercial WordPress themes and even an audacious attempt to emulate the…
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James Koster
In the business of building trust
2000. The millennium. Roger Federer is yet to grace the grass courts of Wimbledon. Wembley Stadium is due to host it’s final F.A Cup match before being rebuilt. Harry Potter is still a read-only experience. 9/11 is just a regular day in September. Feel old? It’s ok – me too. While momentous events were right…
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James Koster
Recreating “Are The Teens All Right?” in Gutenberg
In this post I document my experience recreating the Longreads article “Are The Teens All Right?” by Danielle Tcholakian in the Gutenberg editor. In fact I tried to recreate the entire web page, including the header and the footer. I approached this challenge with the assumed mindset of someone fairly new to Gutenberg and recorded…
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James Koster
Shooting for the stars – falling back to Earth
Over the last couple of years I’ve watched a good friend of mine develop a keen interest in astronomy. He’s purchased numerous telescopes and other gadgets that have enabled him to produce some impressive amateur astrophotography. Leo is a technically savvy chap. By day he’s a graphic designer. He uses a modern smart phone. Obviously…
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James Koster
The risk of homogeny when following positive trends in design
Trends constantly come and go in visual design. Some explode on to the scene and see mass adoption only to fade into obscurity as quickly as they arrived – remember burning text gifs? Others are slow burners that eventually become mainstays once proven to provide a verifiable benefit. Inclusive design is probably the most important…
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James Koster
Time in design
While pondering a topic for this post I habitually glance down at my wristwatch and decide that it might be a suitable inspiration. I rapidly mind-map a potential overlap between horology and software design / development but only find ethereal concepts – nothing concrete. What I do find is an overlap between how my taste…
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James Koster
Imagining product authoring with WooCommerce and Gutenberg
Alongside the Customizer and the REST API, the other key focus for WordPress in 2017 is improving the tool we use on a daily basis to craft our content – the editor. Content creators are craving a richer, more powerful and more intuitive authoring experience. In response to this, the “Gutenberg” project was formed. Gutenberg…
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James Koster
Designing products for efficiency
Understanding users is of paramount importance, that is clear to any product designer. But sometimes creating an accurate persona to test against can be tricky. Sometimes it might even be impossible. In these situations it’s good to have some fundamental rules to fall back on. For me, one of those rules is to always focus…


