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Ola Bodera
Fixing the theme customization experience
Have you ever used Instagram? If you did, you’re probably familiar with the filters it offers, that let you change the look and feel of a photo instantly. It’s very easy and satisfying – just swipe through available filters and apply with a tap. Under the hood, each of these filters is a combination of…
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Ola Bodera
The Six Universal Experiences
During a Woo design meetup in Lisbon, we spent some time diving into some of our product experiences on WooCommerce (and a bit of Jetpack😉) . Before we dove in, Todd Wilkens (Head of WooCommerce) shared a UX framework called “The Six Universal Experiences”. Though it’s something we all feel we have an understanding of,…
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Ola Bodera
Reflections on theme retirements
For the past few weeks I’ve been gradually retiring themes from the WordPress.com showcase. Retirement may sound a bit dramatic, but it simply means a theme will be removed from our offerings, and new customers won’t be able to activate it on their sites. This way we can keep our theme collection fresh and make sure…
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Ola Bodera
Design-led Product Management
Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person feels about product/service). We work on understanding the people using our products – their problems, needs, and goals – and…
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Ola Bodera
The Art of Shipping and Fulfillment
Over the last 3 months, we’ve been thinking a lot about shipping and fulfillment on the WooCommerce team. When the thought of shipping comes to mind for most people, it usually goes something like this – “It’s not that complicated. You just mail an item to someone by going to the post office.” Yes, it…
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Ola Bodera
Evolution of a theme
On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac (our bug tracking system of choice) full of issues reported by our customers. Some of those issues are legitimate bugs. Oftentimes though, we receive reports…
A fully distributed team making the web a better place.
A fully distributed team making the web a better place.
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