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A fully distributed team making the web a better place.

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design-core-craft Stories

design-core-craft Stories

  • Ola Bodera Avatar
    Ola Bodera

    Embracing web-safe fonts

    Before webfonts were widely available, designers relied on a relatively small number of web-safe fonts, i.e. fonts that come pre-installed with various operating systems, and thus most likely to be present on user’s devices. As a result the web was saturated with Arial, Helvetica, Verdana, Georgia and Times New Roman. While these fonts are not…

  • Shaun Andrews Avatar
    Shaun Andrews

    Communicate with Silent Movies

    It can be hard to describe a visual idea with words. Thats why photos exist. But sometimes even a picture doesn’t get the job done. Thats why GIFs exist.

  • One more thing…

    I have a guilty pleasure. On a Sunday afternoon when the weather is bad I like nothing more than to sit down to an episode of Columbo. My wife and I have the entire box set and have made our way though every episode, including the pilots of Mrs Columbo. Watching a random episode is…

    One more thing…
  • Kjell Reigstad Avatar
    Kjell Reigstad

    Typographic Tweaks for Longreads

    During the 7 years I’ve been involved with Longreads, we’ve gone from sharing links on Twitter to publishing our own in-depth, investigative stories. While we’ve grown substantially in scope and focus, the brand has largely stayed consistent. The core of the Longreads brand has always been simple, traditional typography, paired with a healthy amount of whitespace. I’ve made small…

  • Ernesto Méndez Avatar
    Ernesto Méndez

    WordPress as a Solid Foundation for Applications

    Usually, people associate WordPress with a blogging platform. It’s true, but WordPress has evolved to much more than that. As part of its evolution, WordPress has received several additions and built-in features that can be used when building Web applications, such as content sanitization, validation, caching, transients, and many more.

  • Guitar Effects and Themes

    A long time ago in a theme shop far far away, well, not so far away….a few kilometers in fact from where I work out of now (home), I used to work on themes that had a lot of features and custom code in them. A sort of, multipurpose theme so to speak. Themes that…

  • Jan Cavan Boulas Avatar
    Jan Cavan Boulas

    My Favorite Illustrator Tips for a Faster Workflow

    Just recently, I had the opportunity to work on our team’s shirt design. Illustrator has always been my tool of choice when it comes to doing print work, but before we dive into some tips, let me share with you the completed design. Why a cereal box? This is actually spin off of a previous…

  • Adam Becker Avatar
    Adam Becker

    Projecting trajectories

    Updating a brand can be a difficult process. On the one hand, coming up with a new brand is difficult enough because of the blank canvas syndrome, but updating one; well that’s a wholly different albeit not incredibly dissimilar process. Ultimately they both really begin by defining tenants, or pillars of a sort, that can…

  • Laurel Fulford Avatar
    Laurel Fulford

    Balancing Options vs. Overload

    On WordPress.com, one thing we’ve been focusing on is making themes that just work. It’s a bit of a balancing act; it’s very tempting to allow customers to control every aspect of their theme, because it seems like the simplest way to give them what they want. That idea may sound great to customers, but…

    Balancing Options vs. Overload
  • Tiago Noronha Avatar
    Tiago Noronha

    Thoughts on Compiled CSS Files in Git

    An ongoing discussion about build tools in the Underscores GitHub repository reminded me of something that seems to come up a few times of over the life span of a project. CSS preprocessors, the best known being Sass and Less, have become essential resources that make managing complex stylesheets much easier. A common issue when…