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Mike Shelton
Dear Junior Designer
In the US, summer is coming to an end, the weather is getting cooler and college students are heading back to school. I always get a bit nostalgic around this time of year, reflecting back on my college years and subsequently my early years as a designer. Those thoughts remind me of this sentence in…
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Adam Becker
Artboard bounds
Every medium has it’s tools and every tool has it’s quirks. Like us though, it’s those quirks that either form strong attractions, mild apathy, or even sometimes loathing towards the… tool itself. Once you find the right tool however, things start to just “click”. It might not happen at first mind you. As sometimes there’s…
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Ola Bodera
The Six Universal Experiences
During a Woo design meetup in Lisbon, we spent some time diving into some of our product experiences on WooCommerce (and a bit of Jetpack😉) . Before we dove in, Todd Wilkens (Head of WooCommerce) shared a UX framework called “The Six Universal Experiences”. Though it’s something we all feel we have an understanding of,…
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Derek Powazek
What Problem Are We Solving?
There is no such thing as Good Design. Sure, there’s design that you personally like, which is nice. And there’s good default practices that can help you get started. But over the course of my career, every time I came up with an iron-clad Rule of Good Design, I was generally one project away from…
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Ballio Chan
Lessons from Hong Kong
I grew up in Hong Kong and have since moved to America during my last year of high school. After spending half of my life in America, I’ve realized it has made me very US-centric when it comes to designing for our customers. But after spending a month in Hong Kong, where I grew up,…
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Zé Marques
Exclusion by generalization
How often do designers struggle when presented with a new user interface? It may take us a few moments to read it, but because our cognitive muscle is so developed for these tasks it takes far less time than an individual that doesn’t work in this industry. It’s even harder when an interface was designed…
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Kelly Hoffman
All together now
The WooCommerce design team is five people strong. At any given time, we have at least that many projects in development. As you may guess, this means that all designers aren’t working together on a single area of WooCommerce. Instead, we each lead a product or project and meet frequently as a team to discuss,…
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Takashi Irie
お客様のお客様
私はデザイナーがプロダクトやUXをデザインする際に、お客様と直接会い、彼らの生活に感情移入することが大切なことを書いたが、今月はそれにまた一歩深く習ったことを書きます。続きを読む
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Jeffikus
Improving Maintenance Workflow
For as long as I’ve been a part of a WordPress-centric company, I’ve had to maintain a large catalogue of products. Keeping track of bugs to fix and enhancements to build has been a challenge, as originally at WooThemes we kept track of this on SVN in combination with our own custom forum. Since joining…
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Tiago Noronha
That nice and quick little feature
It’s inevitable that sometime in the lifespan of a software project, features that do not necessarily fit the overall goal will find their way into the code base. In a world of online communities and open source projects, it’s really easy to get feedback from your user base and immediately think — “That’s such a…




