All posts by sntdo

sntdo is short for Sentido, Spanish for "Sense." All things sense-making / True Yorker / kid wrangler / Head of Design Operations @InVision / @automattic @frogdesign @hotstudio alumn / Design Diplomat / Hostage Negotiator / Boricua

Empathy and Change

It was my daughters 16th birthday and I had spent well over a year planning a surf trip for us to Portugal. I pictured us surfing off into the sunset, eating amazing food, and bonding […]

Concepting through the Hypotheses – Part Two

When I speak about my work as a Design Operations lead I often focus on the  three pillars of design operations to help ground the conversation in the framework of Process, People, and Projects and […]

Things I Thought I Knew and Then Some

Musings on Six Months as Head of Design Operations @Automattic – Part One Coming into my role as Head of Design Ops from a prior career in design consulting building out similar types of practice areas […]

Puerto Rico Se Levanta

Photo Credit: Dennis M. Rivera Pichardo for The New York Times Search for and tell stories about people, not just data. When I read about the island of Puerto Rico, a US Territory lost in 11 […]