All posts by Mike Shelton

Designer at Automattic, making a little better everyday.

The people margin

Prior to my time at Automattic, I worked at a direct marketing firm. We were taught to mind the data. You make a change, you test it, you check the data and make a decision […]

Testing a new editing experience with Gutenberg

With the upcoming official release of Gutenberg, a call was put out to all Automattic designers to test and review the experience. Gutenberg is a plugin that changes the page and post editing experience of WordPress […]

Find the right tools for you

Several months ago, after having just read a debate among designers about design software, I jumped on Twitter to vent a bit: Necessary things in design that don’t actually matter: 1. Tools and software. 2. […]

Balance the Scales of Influence with Design Sprints

This article was originally published on the edUiconf blog. It has been adapted for this publication. Journey with me for a moment. Think back to the last big problem or initiative you worked on. Think […]

An open source test script

Over the years of conducting user tests my team has used and iterated on our own usability test script. We’ve refined the structure and language, optimizing for objective, unbiased user insights. When starting a new […]

Dear Junior Designer

In the US, summer is coming to an end, the weather is getting cooler and college students are heading back to school. I always get a bit nostalgic around this time of year, reflecting back […]

Unifying the UX with Emails

Consider this: Dinner time is fast approaching. Your pantry is bare. You need to go to the store to buy the ingredients for dinner. How would you define your journey to purchasing those ingredients? Where does […]

Connecting the Dots with Stakeholder Interviews

Recently, I was asked to lead the design and experience of purchasing and owning a domain with Here’s my stream of consciousness as I began to survey the task ahead: Day 1: > Leading […]