A fully distributed team making the web a better place.

A fully distributed team making the web a better place.

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Author: Filipe Varela Stories

Author: Filipe Varela Stories

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    Filipe Varela, Yvonne Doll

    Jetpack turns 10

    Go behind the scenes with the Jetpack Design team and see the process of how we crafted the 10th anniversary campaign.

    Jetpack turns 10
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    Filipe Varela

    Stream Like a Designer: Democratizing Beautiful Video Calls

    Conference video calls have always been a big part of our flows here at Automattic. We all work from home, all over the world, so these calls are an opportunity to see the faces of colleagues — when we do weekly check-ins,  connect on projects, review and critique designs from other teams, and occasionally engage…

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    Filipe Varela

    Your goals are our goals

    Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as I made my way through the study, is that while having an online presence is crucial, a website is seen as something accessory to what…

    Your goals are our goals
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    Filipe Varela

    Traveling the world and telling stories

    Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new paths in absence of what’s familiar. To go where we’ve never been. The interesting thing is that developing a product…

    Traveling the world and telling stories
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    Filipe Varela

    Gutenberg Emphatic Empathy

    The goal for this empathy challenge was straight-forward: re-create a Longreads article by using Gutenberg. If you’re not familiar with it, here’s what the new Gutenberg editor promises: Get ready to make your words, pictures, and layout look as good on screen as they do in your imagination, without any code. I picked the article “Did…

    Gutenberg Emphatic Empathy
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    Filipe Varela

    Be kind, rewind

    We’ve all been there—from time to time a site becomes inaccessible, goes blank, or stops working altogether. This can be caused by many factors: the dreaded hacker, an unreliable host, a less-than-legit plugin, or a simple user error. You might have a full database backup to bail you out, but restoring the database requires some…

    Be kind, rewind
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    Filipe Varela

    Fidelity matters

    When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want to be as clear and as purposeful as possible, and make sure the delivered message lends itself to meaningful feedback and action. How you communicate…

    Fidelity matters