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Filipe Varela, Yvonne Doll
Jetpack turns 10
Go behind the scenes with the Jetpack Design team and see the process of how we crafted the 10th anniversary campaign.
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Filipe Varela
Stream Like a Designer: Democratizing Beautiful Video Calls
Conference video calls have always been a big part of our flows here at Automattic. We all work from home, all over the world, so these calls are an opportunity to see the faces of colleagues — when we do weekly check-ins, connect on projects, review and critique designs from other teams, and occasionally engage…
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Filipe Varela
Your goals are our goals
Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as I made my way through the study, is that while having an online presence is crucial, a website is seen as something accessory to what…
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Filipe Varela
Traveling the world and telling stories
Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new paths in absence of what’s familiar. To go where we’ve never been. The interesting thing is that developing a product…
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Filipe Varela
Gutenberg Emphatic Empathy
The goal for this empathy challenge was straight-forward: re-create a Longreads article by using Gutenberg. If you’re not familiar with it, here’s what the new Gutenberg editor promises: Get ready to make your words, pictures, and layout look as good on screen as they do in your imagination, without any code. I picked the article “Did…
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Filipe Varela
Be kind, rewind
We’ve all been there—from time to time a site becomes inaccessible, goes blank, or stops working altogether. This can be caused by many factors: the dreaded hacker, an unreliable host, a less-than-legit plugin, or a simple user error. You might have a full database backup to bail you out, but restoring the database requires some…
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Filipe Varela
Fidelity matters
When trying to communicate a design idea in a work environment, it is essential that you do so in the most effective way possible for all parties involved. You want to be as clear and as purposeful as possible, and make sure the delivered message lends itself to meaningful feedback and action. How you communicate…





