What’s Your Freedom?

“We don’t make software for free, we make it for freedom.”

The idea of freedom rings true to Automattic’s roots. Our CEO, Matt Mullenweg, blogged about the four software freedoms back in 2014. In fact, this concept of freedom is so important you’ve probably spotted it on our homepage.

We’ve been exploring how the concept of freedom can connect our product with customers through marketing. So you can say, I have freedom on my mind!

In the process of researching the concept, we have found freedom as an universal idea that has transpired in many forms of expressions – books, poems, and songs:

Freedom by George Michael:

Redemption Song (Songs for Freedom) by Bob Marley:

Freedom by Pharrell Williams:

This is all very relevant to Automattic’s mission of democratizing publishing. Everyone is free to communicate and express themselves using our software. But as we evolve, what other freedoms do we enable?

As a designer, it means that I am free to create and share with the world.

For some, it might be the freedom to work wherever and whenever they want. (Automattic is hiring!)

For business owners, our product enables freedom of livelihood, freedom of speech, and freedom of expression. This was discovered by our business lead, Catherine Stewart.

What’s your freedom?” We’d love to hear from you to help us dig deeper.


Freedom lettering credit: Cristel Rossignol

By Ballio Chan

Creative Director - Marketing @Automattic | Creative | Brand |
Connecting the dots between design and technology.


Reblogged this on and commented:

I wrote about how freedom is embedded within Automattic, where I work. Would love you to share what freedom is to you.

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