A fully distributed team making the web a better place.

A fully distributed team making the web a better place.

Meet Aurora Pleguezuelo Hernandez

We recently welcomed Aurora to our Automattic Design team. Enjoy this short interview with her.

Where are you located? 

I’m currently located in Madrid but plan on moving to New York next year. 

What do you like most about being a designer?

I came for the pixels and stayed for the thrill of solving problems. At first, I liked exploring visuals and working closely with all my UI and pixels. The more I got into systems and strategy, the more I fell in love with the less tangible aspects of design. 

What’s an aspect of design that you are really into?

Drawing diagrams. The more I learn about design, the more I want to spend time using pen and paper and drawing things in a simple way that I can understand. Design methods are helpful at times, but the art of unpacking a problem can be as personal and contextual as you want. 

The more I learn about design, the more I want to spend time using pen and paper and drawing things in a simple way that I can understand.

What’s something you’ve learned about yourself recently that has really helped you? 

I naturally avoid discomfort at all costs. Understanding this aspect of myself changed how I think about ambition and showing up for myself. Lately, I’ve been reading and learning about ambitious goals, fighting procrastination, and understanding willpower.

What’s the best piece of advice you’ve ever received in your design career?

Approach with curiosity, not scrutiny. 

What else should we know about you, Aurora?

I asked ChatGPT who I was based on the things I’ve been asking, and it came back with the following: 

Someone who enjoys self-discovery and has an analytical mind. You appreciate nuanced responses and might have a keen interest in personal growth, introspection, and gaining a deeper understanding of both yourself and others. You likely enjoy diving beneath the surface of things, exploring motivations, traits, and dynamics that shape experiences. There’s also an element of curiosity about how you’re perceived, suggesting that you value self-awareness and perhaps enjoy refining your understanding of yourself through thoughtful feedback.

Connect with Aurora.


Like what you see? Then maybe you’d love working here. We’re looking for great designers to work on products within the WordPress ecosystem and beyond. We’re a fully distributed company with a huge footprint, helping people express themselves and earn a living—and our mission is more vital than ever. Join our team of diverse, global perspectives building a better, more open web.


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Join Automattic Design

We’re looking for great designers to work on products within the WordPress ecosystem and beyond. Join our team of diverse, global perspectives building a better, more open web.