themes

Themes are Mission Control

When we think of space flight, we often think of the thing that gets us there: the shuttle, module or rockets that take us out of this world. However, in…

Guitar Effects and Themes

A long time ago in a theme shop far far away, well, not so far away….a few kilometers in fact from where I work out of now (home), I used…

Balancing Options vs. Overload

On WordPress.com, one thing we’ve been focusing on is making themes that just work. It’s a bit of a balancing act; it’s very tempting to allow customers to control every…

Reflections on theme retirements

For the past few weeks I’ve been gradually retiring themes from the WordPress.com showcase. Retirement may sound a bit dramatic, but it simply means a theme will be removed from our…

The Next Chapter for Themes

Every few months I read a post about how the WordPress theme business has shrunk. The authors always reach a similar conclusion. Sales have dwindled. Competition has increased. Putting food…

One Theme May Hide Another

At WordPress.com, every time we launch a new theme, we launch a demo site to go with it. As a Theme Wrangler, after spending weeks working on a new theme,…

Evolution of a theme

On WordPress.com we have a showcase full of beautiful, diverse themes, but it has an ugly side as well, hidden from the public view. Behind the scenes we have Trac…

Consistency isn’t just good for users; it’s good for us, too

As a Theme Wrangler, I’m a member of the team here at Automattic that builds, maintains and reviews the themes on WordPress.com. Right now we have over 380 themes available…